See Jay-Z + Rihanna in the Budweiser Made for Music Campaign
Thu, 11 Jul 2013 12:38:09
Budweiser has unveiled Made for Music, a new global campaign launching in 85 countries that features Jay-Z and Rihanna. The campaign marks the brand's first global push using music as a platform, and includes two new 30-second TV spots, limited-edition packaging, exclusive music content on BudweiserMusic.com and sponsorships of the Hov's and RiRi's concerts worldwide.
Watch Jay-Z's spot on Youtube and watch the Rihanna spot here.
The spots are set to Jay-Z's "PSA" and Rihanna's newest single "Right Now," and were shot by acclaimed director Mark Romanek. Made for Music was inspired by the success of the Budweiser Made in America festival, which debuted in Philly last year and was curated by Shawn Carter.
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