See Photos of Rita Ora as New Face of Madonna's Material Girl
Thu, 18 Jul 2013 15:37:54
Madonna and her teenage daughter Lola have unveiled the Material Girl Fall 2013 marketing campaign, featuring sexalicious singer Rita Ora. For the back-to-school season, Rita takes to the streets of her native London, starring in her debut fashion campaign: "Material Girl Hits London."
Clad in Material Girl apparel, footwear and accessories, Rita was photographed at iconic London locales such as Buckingham Palace, Big Ben and the London Eye, and while atop a double-decker bus. Rita is one of Jay-Z's protégées and she is dating Calvin Harris.
Ora has fab street style, and she was selected by Madonna and her daughter Lola to rep the brand.
Rita joins past spokespeople Georgia May Jagger and Kelly Osbourne as the face of the junior brand, available exclusively at Macy's and macys.com in the United States.
Watch the highlights from the shoot below:
"To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments," stated Rita. "This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun."
She also said, "Material Girl means fashion, it means confidence. It means belief, inspiration and the freedom to really express yourself."
As for the brand's aesthetic, Rita declared, "I don't think Material Girl follows trends...we make trends."
And there you have it!
What do you think of the new Material Girl wares? Will you hit Macy's to nab some of these items from the fall range?