See PUMA Project Pink PSA Starring Ashley Tisdale
Tue, 21 Aug 2012 10:26:03
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Think Pink! At all times, not just during Breast Cancer Awareness month, which is October.
In July, PUMA launched their Project Pink program and announced this year's spokesperson would be blonde beauty Ashley Tisdale. Check out the Tis' PSA below!
Ashley's grandmother, a Breast Cancer survivor, attended the shoot and appears in the PSA with her. You can see Ashley tweeting #projectpink with her grandmother, interacting with young soccer players who are involved in the Project Pink program, and also pinning a message for her grandmother to the Project Pink bulletin board. Learn more about the program by visiting here.
About Project Pink:
PUMA's Project Pink is an initiative which raises money for Breast Cancer. Money is raised through the sale of Project Pink gear (Ashley is wearing a t-shirt in the PSA from the collection), as well as from people tweeting #projectpink. Anyone is free to nominate a Breast Cancer charity (small or large) to receive the money, and people are encouraged to vote for the charity which will win the funds raised through the program.
Watch the PSA!
What can you do to raise awareness for the breast cancer cause?