See Rita Ora's New Material Girl Campaign for Macy's
Fri, 21 Feb 2014 12:02:35
Madonna and daughter Lola have debuted the new Spring 2014 Material Girl marketing campaign, dubbed "Material Girl Hits Miami," featuring the lovely and talented British singer Rita Ora.
Material Girl hits the streets of Miami with Rita, as she was photographed in a series of beautiful shots at Miami hot spots including The Welcome to Miami sign, Ocean Drive and the Raleigh Hotel pool.
Is it hot in here or is it us?
We love the blonde hair x red lips. Rita is SUCH a bombshell.
Rita is starring in her second fashion campaign for the brand, available exclusively at Macy's and Macys.com in the United States.
"Rita is the perfect fit for the Material Girl brand," Lola said "She is a style icon who knows how to have fun with fashion."
Madonna added, "Rita is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl."
"I don’t think there are any rules in the fashion world and Material Girl is a wonderful way to really express yourself," said Ora.
Watch the video of Ora hyping the Spring campaign below.
Will you check out the spring line of Material Girl at your local Macy's?
Rita Ora - Radioactive
All videos & images are Courtesy of Material Girl