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  • See Rita Ora's New Material Girl Campaign for Macy's

    Fri, 21 Feb 2014 12:02:35

    See Rita Ora's New Material Girl Campaign for Macy's - It's Miami-based!

    Madonna Photos

    • Madonna - NEW YORK, NY - FEBRUARY 10: Bryan Lourd and Madonna attend the Great American Songbook event honoring Bryan Lourd at Alice Tully Hall on February 10, 2014 in New York City.
    • Madonna - NEW YORK, NY - FEBRUARY 10: Bryan Lourd and Madonna attend the Great American Songbook event honoring Bryan Lourd at Alice Tully Hall on February 10, 2014 in New York City.
    • Madonna - NEW YORK, NY - FEBRUARY 10: Bryan Lourd and Madonna attend the Great American Songbook event honoring Bryan Lourd at Alice Tully Hall on February 10, 2014 in New York City.

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    • Rita Ora - Body On Me (feat. Chris Brown) [Audio]

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    Madonna and daughter Lola have debuted the new Spring 2014 Material Girl marketing campaign, dubbed "Material Girl Hits Miami," featuring the lovely and talented British singer Rita Ora.

    Material Girl hits the streets of Miami with Rita, as she was photographed in a series of beautiful shots at Miami hot spots including The Welcome to Miami sign, Ocean Drive and the Raleigh Hotel pool.

    Is it hot in here or is it us?

    We love the blonde hair x red lips. Rita is SUCH a bombshell.

    Rita is starring in her second fashion campaign for the brand, available exclusively at Macy's and Macys.com in the United States.

    "Rita is the perfect fit for the Material Girl brand," Lola said "She is a style icon who knows how to have fun with fashion."

    Madonna added, "Rita is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl."

    Love fest!

    "I don’t think there are any rules in the fashion world and Material Girl is a wonderful way to really express yourself," said Ora.

    Watch the video of Ora hyping the Spring campaign below.



    Will you check out the spring line of Material Girl at your local Macy's?









    Rita Ora - Radioactive

    —Maggie Pannacione
    02.21.14


    All videos & images are Courtesy of Material Girl



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