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  • "Set Fire to the Rain" Will Be Adele's Next Single

    Fri, 11 Nov 2011 13:02:17

    "Set Fire to the Rain" Will Be Adele's Next Single - It drops Nov. 21

    Adele Photos

    • Adele - A wax figure of British singer Adele is unveiled during a photo call at Madame Tussauds in central London on July 3, 2013.
    • Adele - LONDON, ENGLAND - JULY 03:  Madame Tussauds unveil waxwork figure of Adele at Madame Tussauds on July 3, 2013 in London, England.
    • Adele - NEW YORK, NY - JUNE 21:  Singer Adele attends a luncheon honoring Rob Stringer as UJA-Federation Music Visionary of 2013 at The Pierre Hotel on June 21, 2013 in New York City.

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    Adele Videos

    • Adele - Send My Love (To Your New Lover)
    • Adele - When We Were Young (Live on SNL)

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    "Rumour Has It" was planned as the next pop and adult radio single from Adele's massive 21 album, following "Someone Like You." However, the label scrapped those plans and will instead work "Set Fire to the Rain" to radio next. It researched well; hence, the change.

    "Fire" goes for airplay at Adult Pop, Adult Contemporary and Triple A Nov. 21, followed by a push to Pop radio in December.

    "Our research found more programmer preference for 'Set Fire to the Rain'," said Columbia Sr. VP/promotion-adult formats Pete Cosenza, according to Billboard. They're both rad songs, so we'll take 'em. Everything in its right place when it comes to Adele.

    What is your favorite song on Adele's 21?

    —Amy Sciarretto

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