"Set Fire to the Rain" Will Be Adele's Next Single
Fri, 11 Nov 2011 13:02:17
"Rumour Has It" was planned as the next pop and adult radio single from Adele's massive 21 album, following "Someone Like You." However, the label scrapped those plans and will instead work "Set Fire to the Rain" to radio next. It researched well; hence, the change.
"Fire" goes for airplay at Adult Pop, Adult Contemporary and Triple A Nov. 21, followed by a push to Pop radio in December.
"Our research found more programmer preference for 'Set Fire to the Rain'," said Columbia Sr. VP/promotion-adult formats Pete Cosenza, according to Billboard. They're both rad songs, so we'll take 'em. Everything in its right place when it comes to Adele.
What is your favorite song on Adele's 21?