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  • Shakira's Tapes Advertisement in Exchange for Donation

    Tue, 30 Nov 2010 14:32:16

    Shakira's Tapes Advertisement in Exchange for Donation - That's what I call creative bartering for services

    Shakira Photos

    • Shakira - RIO DE JANEIRO, BRAZIL - JULY 13: Musicians Musicians Shakira (L) and Carlinhos Brown perform during the closing ceremony prior to the 2014 FIFA World Cup Brazil Final match between Germany and Argentina at Maracana on July 13, 2014 in Rio de Janeiro, Brazil.
    • Shakira - RIO DE JANEIRO, BRAZIL - JULY 13: Singer Shakira and son Milan Pique look on prior to the 2014 FIFA World Cup Brazil Final match between Germany and Argentina at Maracana on July 13, 2014 in Rio de Janeiro, Brazil.
    • Shakira - RIO DE JANEIRO, BRAZIL - JULY 13: Singer Shakira performs during the closing ceremony prior to the 2014 FIFA World Cup Brazil Final match between Germany and Argentina at Maracana on July 13, 2014 in Rio de Janeiro, Brazil.

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    Shakira Videos

    • Shakira - La La La (Brazil 2014) Making Of
    • Shakira - La La La (Brasil 2014)

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    Hips don't lie and neither does Shakira when she says she truly backs her charitable endeavors. The Colombian pop star taped a Christmas television ad for a Spanish sparkling wine known as cava, in exchange for a donation of $660,000 to her charitable foundation. Shakira filmed the sport last week in Barcelona and the money donated by Freixenet will be used to build two schools: one in Haiti and one in Colombia.

    "Education is a birthright and a quality education is the only tool that a child has to turns dreams into reality," the 33-year-old pop dynamo said. "Since I was a girl I have been aware of the tough reality faced by many children."

    Under the deal Freixenet will also produce a video clip for Shakira's song "Sale el sol" as well as a documentary about the singer's philanthropic work, whose Pies Descalzos foundation already manages six schools in Colombia.

    Have you ever drank cava, which is used to toast friends in Spain?

    —Amy Sciarretto
    11.30.10




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