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  • Shiner Partners With Waylon Jennings Fund

    Tue, 19 Mar 2013 13:28:20

    Shiner Partners With Waylon Jennings Fund - We love when beverage companies partner with a good cause

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    Waylon Jennings was a professional musician from 1958 until his death from diabetes complications in 2002, but it was as a leader of the "outlaw country" movement in the 1970s that we really began to see his impact on the country music scene. The Littlefield, Texas, native had an impressive solo career.

    It was also in the 1970s that Shiner beer found a foothold in the Austin music scene that helped launch it from its humble small-town roots into a beer prized across the country. Jennings was loved for his independence and authenticity, traits associated with Shiner as well.

    Now, Waylon and Shiner share something else in common, with the announcement that Shiner has joined forces with The Waylon Fund for Diabetes Research at the Translational Genomics Research Institute (TGen). The Waylon Fund, founded by Waylon's widow Jessi Colter, and their son, Shooter Jennings, helps promote research that allows doctors to more accurately predict who is at greatest risk of developing diabetes and its associated complications, while also developing better strategies for identifying and managing aspects of the disease.

    Each year Waylon Jennings' fans across the country throw huge parties at bars and music venues to celebrate the singer’s June 15 birthday. Many of those bashes are fundraisers for the Waylon Fund, and Shiner will play an important role in those events going forward, helping raise much-needed research funds and awareness about diabetes research and treatment.

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    —Maggie Pannacione

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