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  • Sigur Rós Announce Valtari Hour Streaming Event

    Wed, 16 May 2012 12:03:07

    Sigur Rós Announce Valtari Hour Streaming Event - It's a listening event for their new album, set for May 17

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    • Sigur Rós - BIRMINGHAM, AL - OCTOBER 04: Jonsi Birgisson of Sigur Ros performs at The Magic City Theatre at the BJCC on October 4, 2013 in Birmingham, Alabama.

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    Sigur Rós are proud to invite their fans to participate in Valtari Hour – a rolling, New Year's Eve-style listening event celebrating the band's new album, Valtari, which will happen worldwide on May 17, 2012 at 7 pm in every time zone around the globe.

    Here's what you need to know for this landmark event: Valtari Hour is the special time when you can hear the band's new record, which will be released in North America on May 29 on XL Recordings, but where and how you do that is up to you. The album will be playing via a local radio station, at your local record store, or through the special listening platform the band built on their site, which is here. Valtari Hour will allow the band's fans worldwide to collectively experience their new album throughout the course of a twenty-four hour day.

    NPR affiliate stations, including the likes of KEXP, WFUV, KCMP “The Current,” and more, will be previewing Valtari, as well as posting the full album stream on their station websites. For those who choose to listen to Valtari at their local record store with fellow Sigur Rós fans, an album pre-order will score you a limited edition Valtari print, and one lucky winner in each store will receive a Valtari prize pack, which includes a Valtari vinyl test pressing, a copy of the very-sold-out RSD exclusive Hvarf/Heim LP on clear vinyl, and a custom, limited print.

    Those listening to the album are encouraged to use the hashtag #valtarihour when discussing the album via Twitter, Instagram and other social networks. Tweets and images will be filtered into a special page on the band's website where fans can leave comments and participate in the conversation about the album's incredible eight tracks.

    PARTICIPATING RADIO STATIONS (more to be confirmed):

    KEXP – Seattle, WA
    WNYC – New York, NY
    XPN – Philadelphia, PA
    KCMP (The Current) – St. Paul, MN
    KTBG – Warrensburg, MO
    WFUV – New York, NY
    KXT – Dallas, TX
    WYEP – Pittsburgh, PA
    WTMD – Towson, MD
    WBER – Rochester, NY
    KRSH – Santa Rosa, CA
    FM 94-9 “Big Sonic Chill” – San Diego, CA

    PARTICIPATING INDIE RETAIL STORES:

    BK Music (Richmond, VA)
    Bull City (Durham, NC)
    Bull Moose (Portland, ME)
    Cactus Music (Houston)
    Criminal (Atlanta, GA)
    Dimple (Folsom, CA)
    Disc Exchange (Knoxville)
    Ear Candy (Missoula, MT)
    Electric Fetus (Minneapolis)
    End of an Ear (Austin)
    Fingerprints (Long Beach, CA)
    Good (Dallas)
    Greywhale (Taylorsville, UT)
    Grimey's (Nashville)
    Guestroom (Norman, OK & Oklahoma City, OK)
    Harvest (Asheville, NC)
    Homers (Omaha)
    Landlocked (Bloomington, IN)
    Lou's (Encinitas, CA)
    Luna (Indianapolis, IN)
    Melody Supreme (Charlottesville, VA)
    Monster (Charleston, SC)
    Music Millennium (Portland, OR)
    Origami (Los Angeles)
    Park Avenue (Orlando)
    Phono Select (Sacramento, CA)
    Princeton Record Exchange (Princeton, NJ)
    Radio Active (Ft. Lauderdale)
    Rasputin (Berkeley, CA)
    Record Archive (Rochester, NY)
    Record Exchange (Boise, ID)
    Repo Records (Philadelphia)
    Scenesc.com
    Schoolkids (Raleigh, NC)
    Sonic Boom (Seattle)
    Sound Garden (Baltimore)
    Streetlight (San Jose & Santa Cruz)
    Strictly Discs (Madison)
    The Telegraph (London, CT)
    Twist & Shout (Denver)
    UHF Records (Royal Oaks, MI)
    Underground Sound (Ann Arbor, MI)
    Vintage Vinyl (St. Louis, MO)
    Vinyl Renaissance (Kansas City, KS)
    Waterloo (Austin)
    Zia (Phoenix)

    Are you going to take part?

    —Maggie Pannacione
    05.16.12



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