Sixth Annual Switchfoot Bro-Am Presented by Hurley Set for June 26
Tue, 08 Jun 2010 10:57:44
The concert/surf contest The Switchfoot Bro-Am Presented by Hurley is slotted for June 26, at Moonlight Beach in Encinitas. Timmy Curran, Dynamite Walls, Jon Foreman and Friends, OK Go, Chris Shiflett & The Dead Peasants, The Almost, Kate Voegele and Young the Giant are all on board to perform.
The event will benefit San Diego and Oceanside, CA chapters of StandUp For Kids, a national nonprofit volunteer outreach organization dedicated to making a difference in the lives of at-risk, homeless and street kids. Funds will be raised at a pre-event auction night set for Friday, June 25, as well as from beach vendors, sponsors and an after-party at the Belly Up Tavern. Admission to the beach concert is free to the public, so head on over for a good cause.
"The Bro-Am has been my favorite day of the year ever since we started it back in '05," said Switchfoot's lead singer, Jon Foreman. "To see our hometown come together to help out a deserving group of kids is an incredible experience - surfing, music, and the San Diego scene at its best. Last year was our biggest year ever, and we hope to top it again this year."
"StandUp For Kids is extremely proud that Switchfoot has chosen our Southern California programs as the beneficiary of their Bro-Am again this year," notes Rick Koca, founder and CEO of StandUp For Kids. "Their dedication, support, and commitment to the homeless and street kids of Southern California is unequaled. For Jon and the band it isn't just about raising funds, but getting to know the kids and the volunteers. Their impact in Southern California is felt long after the last surfboard is put away, the last song has been played, and the last fan has left the beach."
The 2009 Bro-Am raised $100,000 for the charity and drew a crowd of over 7,000. This year, there will be a nerf surf jousting exposition between surf contest heats and an expression session. Clothing brand Hurley will also have its "Phantom Truck" on location, allowing beachgoers to customize boardshorts, win prizes, and potentially win an all-expense-paid trip to Indonesia with Rob Machado and the Hurley Team.
The Switchfoot Bro-Am will again work with San Diego-based Sustainable Waves to offer cutting-edge solar-powered sound and staging. Sustainable Waves utilizes the renewable energy sources of the sun to deliver 100% pollution-free concerts. Big ups to Switchfoot for its philanthropy, which just so happens to have an incredibly location.
At night, the festivities move from the beach to The Belly Up Tavern in nearby Solana Beach. Teva and Switchfoot will host an after-party there featuring the Bro-Am All-Stars- an all-star cast featuring Switchfoot's Jon Foreman and Bro-Am performers past and present - plus Silent Comedy and The Howls to raise additional funds for StandUp For Kids.Party attendees will get a firsthand look at the illum, Teva's new surf-inspired flip-flop. Tickets to the after-party are $19 ($17 in advance.)
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