Skincare Brand NIVEA Partners With Rihanna to Celebrate Its Centennial Year
Tue, 10 May 2011 10:40:00
Well, NIVEA has partnered with international singing star Rihanna, as the voice of its 100-year celebration. Rihanna's latest song "California King Bed" will accompany the whole anniversary campaign internationally. Consumers will have the opportunity to win Rihanna concert tickets in various media, on the NIVEA website and at retail outlets. NIVEA products purchased during an extensive point of sale promotion that will span over 40 countries will feature one of ten million online codes that can be redeemed against exclusive Rihanna downloads on the NIVEA website, including one million music downloads, Rihanna wallpaper and photos.
NIVEA will be using Facebook and YouTube to communicate with and mobilize Rihanna's incredibly vast fan community. Rihanna will have a strong presence throughout the anniversary year. On May 15th, the brand is launching a global campaign, "100 Years of Skincare for Life," centered around the values that have been associated with NIVEA for generations: trust, honesty, reliability, quality and family. Compelling visuals have been selected to elevate the importance of skin. Each of them captures moments of closeness between people of different ages, genders and nationalities.
As a music fan, you should care beyond your concern for your skin, since it involves RiRi.
Do you use NIVEA products?