Snoop Dogg aka Snoop Lion Stars in Overstock Ad
Wed, 07 Aug 2013 14:09:24
It's time to shop at Snoopstock!
Online retailer Overstock.com, Inc. features Snoop Lion (aka Snoop Dogg) and his family, wife Shante, daughter Cori, and sons, Corde and Cordell, in a new ad campaign. The ads, which began airing nationwide July 24, depict Snoop using Overstock.com to find products that solve his wife and his kids' most pressing problems.
"This was an inspired collaboration," said Overstock.com CEO Patrick Byrne. "The collaboration between Snoop Lion and Overstock.com turned out to be much more effective than either party imagined at the outset."
The ad's storyline plays out over Snoop Lion's single, "The Good Good," feat. Iza Lach, from his new album Reincarnated. The ad depicts a peaceful, more family-oriented side of Snoop Lion. We like that side, yo!
Overstock.com's relationship with Snoop Lion will extend beyond these ads, and will include a portion of the company's website - to be called the SnooperMarket - dedicated to selling Snoop Lion-branded products and showcasing a subset of Overstock.com products, curated by Snoop and his family.
It's like Snoop is your own personal shopper.
Do you shop Overstock.com?