Snoop Lion Partners With Sanctiond Automotive Brand
Tue, 06 Nov 2012 17:24:54
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Snoop Lion aka Snoop Dogg is joining Mister Cartoon as a business partner and ambassador of the Sanctiond™ Automotive brand. Over the years, Mister Cartoon and Snoop Dogg have collaborated on numerous projects.
"This is a great day, to have someone I admire as an artist who is also a fan of the product, join my company in this capacity," says Cartoon. "Like me, Snoop is passionate in everything he does. We have a unique bond as artists and car lovers."
Sanctiond™ targets a younger and culturally diverse population, which is the fastest growing segment of consumers, yet currently underserved by all car care brands on the market. Sanctiond™ specifically appeals to this audience, while also pioneering a unique emphasis on the subcultures of music and art, which go hand-in hand with the cars they cherish. Through Mister Cartoon's latest partnership with Snoop and a well-oiled network of celebrities and car enthusiasts, Sanctiond™ is quickly being defined as the authentic and relevant car care brand birthed from the streets of Los Angeles, the epicenter of car culture.
Mister Cartoon Sanctiond™ is a growing collection of 15 products; including car wash, waxes, polishes, spray detailers, interior cleaners and conditioners, and a trio of innovative tire shines. Developed to exceed the stringent expectations of automotive painters and collectors, each product is a work of art in its own right, merging hand drawn package design with cutting edge product formulation.
"We have been wanting to do this for years," says Snoop. "There are no cool brands that represent our lifestyle and with Sanctiond™ we are excited to bring our communities together through a common love of our cars and the shine we can put on them."
The company plans to introduce an exclusive line of Sanctiond™ by Snoop products consisting of car wash, waxes, polishes, spray detailers and more. The line will launch initially as a limited edition. Snoop is working closely with the Sanctiond™ team of specialists to hand-craft the formula down to the smell, color, ingredients and branding.
Will you be checking out these products? Also, the press release referred to Snoop Lion as Snoop Dogg throughout. So it could be that the Sanctiond line will be known as Sanctiond by Snoop Dogg, as opposed to Snoop Lion. We can't keep track!