Soulfly Debut Music Video for "World Scum" on ARTISTdirect.com
Thu, 16 Feb 2012 08:31:54
ARTISTdirect.com and Soulfly have partnered to premiere the new video for "World Scum" from the band's brain-splatteringly heavy new album Enslaved, which impacts like an atom bomb next month. The video is as vicious as the song. What that means is that it's an artistically good thing.
You will feel like you are watching the apocalypse unfold, thanks to the vivid, ripped-from-the-headlines imagery. It's like a real-life horror movie in the space of three minutes. If you have a weak stomach, you may want to sit this ride out.
But if you can take anything the world throws at you, you will watch this and like it as it is a real eye-opener.
The song is also the fastest and most vicious that we've heard Soulfly leader Max Cavalera in years. We're reminded why he is one of the most respected names in heavy metal music.
As for the video, we've got even more details to share.
The video was conceptualized by Soulfly's Max Cavalera and video director Thomas Mignone (Mudvayne, Slipknot, Avenged Sevenfold, Morbid Angel) and produced through his production company DOOM Incorporated (www.doominc.com). Mignone filmed the video in and around Los Angeles. Various scenes depicting humanity's perspectives of some of the world's significant historical events -- such as the attack on the Russian Czar by nihilists, the mass production of Zyklon B poisons, the Gulag prisons, the assassination of the president and a final showdown between Jesus and the Antichrist -- are seen and reflected in the song's lyrics.
Cinematography is by Peter Leininger; special efx makeup is by Maggie Hunter; production design is by Hanna Dryland; digital compositing and post-production is by editol/visual efx artist Christopher Neil.
ARTISTdirect.com editor in chief Rick Florino writes, "Enslaved is Soulfly at their most brilliantly bludgeoning. It's a fierce, focused, and fiery amalgam of death metal, grindcore, classic thrash, and immortal Brazilian grooves. This isn't only Soulfly's best album, but it's a landmark for metal legend Max Cavalera that stands proudly alongside Chaos A.D. and Roots."
Watch the video for "World Scum" below!
What do you think of Soulfly's new video for "World Scum?"
-Frank TJ Mackey