Stars Digitally Release New Album Four Days After Completion
Tue, 10 Jul 2007 13:52:18
In an unprecedented move, the Montreal-based indie-pop group Stars and their label, Arts&Crafts, have decided to release the band's new album, In Our Bedroom After the War, on iTunes just four days after it was completed. This bold move is intended to pre-empt the now-common industry hazard of albums leaking online weeks or sometimes months before their official release date.
In an announcement on the Arts&Crafts website, the band and their label explained the logic behind their decision:
"On September 25th, Arts&Crafts will release Stars' fourth studio album, In Our Bedroom After [the] War.
"We love it and are excited and proud to be bringing it to the world.
"We enlisted Joe Chiccarelli to mix the album. He finished in early June, passing the tapes along to Emily Lazar at the Lodge for mastering. Last Friday, July 6th, a final master was delivered to us.
"Traditional music business practice says we are to begin sending out copies of this album now. We give advance copies to print publications in hopes of securing features that coincide with our September date. We meet with radio stations in hopes of securing airplay. etc, etc.
"Inevitably someone will leak the album.
"Throughout this process, the most important people in this value chain, the fans, are given only two options - wait until September 25th to legally purchase the new album or choose from a variety of sources and download the album for free, at any time.
"We hope you'll choose to support the band, and choose to pay for their album. However we don't think it's fair you should have to wait until September 25th to do so.
"We believe that the line between the media and the public is now completely grey.
"What is the difference between a writer for a big glossy music magazine and a student writing about their favourite bands on their blog? What differentiates a commercial radio station from someone adding a song to their lastfm channel? or their myspace page?
"As such, we are making the new Stars album available for legal download today, four days after its completion. The CD and double vinyl versions of the album will still be released on our official release date, September 25th. We hope you will continue to support music retailers should a physical album in all it's packaged glory be your choice of format.
"It's our hope that given a clear, legal alternative to downloading music for free, you will choose to support the creators.
"We hope you enjoy it as much as we do.
"Stars and Arts&Crafts"
—The ARTISTdirect Staff