Swedish House Mafia Team Up With Absolut Vodka for Bespoke Piece of Music
Thu, 15 Mar 2012 10:18:54
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In an all-Swedish collaboration, Absolut Vodka have commissioned Swedish House Mafia (Axwell, Sebastian Ingrosso and Steve Angello) to write a bespoke piece of music for their forthcoming US advertising campaign which will roll out across Europe this Summer.
Following in the footsteps of Spike Jonze, Cee Lo Green and Jay-Z, as well as previous works by Andy Warhol and Keith Haring, this latest pairing with Swedish House Mafia marks more than 30 years of creative partnerships between Absolut Vodka and leading artists in music, art and fashion.
The track, entitled "Greyhound," is a high octane instrumental and is available on iTunes.
A future live anthem, Sebastian Ingrosso picks up the theme: "When we played Greyhound' for the first time, it was in front of 20,000 fans at Madison Square Garden, and the reaction was amazing! It gave us goose bumps."
Watch the video here.
Did you go "Greyhound?"