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  • Swizz Beatz Named VP of Creative Design at Lotus

    Thu, 18 Aug 2011 13:10:08

    Swizz Beatz Named VP of Creative Design at Lotus - It's a British sports car manufacturer

    Swizz Beatz Photos

    • Swizz Beatz - WEST HOLLYWOOD, CA - JUNE 27: Terrance J. and guest attend the GREY GOOSE Le Melon Toast to Musician Swizz Beatz with art commissioned by award winning artist Kehinde Wiley Hosted By Kevin Liles At The KWL Experience at 1OAK Los Angeles on June 27, 2014 in West Hollywood, California.
    • Swizz Beatz - WEST HOLLYWOOD, CA - JUNE 27: Swizz Beatz and Drummer Boy attend the GREY GOOSE Le Melon Toast to Musician Swizz Beatz with art commissioned by award winning artist Kehinde Wiley Hosted By Kevin Liles At The KWL Experience at 1OAK Los Angeles on June 27, 2014 in West Hollywood, California.
    • Swizz Beatz - WEST HOLLYWOOD, CA - JUNE 27: Recording artist Swizz Beatz, artist Kehinde Wiley and Kevin Liles attend the GREY GOOSE Le Melon Toast to Musician Swizz Beatz with art commissioned by award winning artist Kehinde Wiley Hosted By Kevin Liles At The KWL Experience at 1OAK Los Angeles on June 27, 2014 in West Hollywood, California.

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    Hip-hop super producer Swizz Beatz has been appointed vice president of creative design at British sports car manufacturers Lotus.

    Swizz Beatz's resume already boasts design credentials, including his own watch collection for Audemars Piguet. He also serves as creative director at sneaker brand Reebok Classics. Watch, sneakers, cars. Got it.

    A representative for Lotus said of Swizz Beatz: "Like Group Lotus, he means business. He's a risk taker with considerable credentials, including music producer, rapper, designer and painter. (He's) the perfect man to add to the Lotus lineup."

    And Beatz, who is the husband of Alicia Keys and father to her son, Egypt, promises to take the gig seriously. He tweeted: "Welcome to the new Lotus:) …Sky is not the limit its (sic) just the view! My job on earth is to take it to the next level."

    Have you ever seen Swizz Beatz's watches or his Reeboks?

    —Amy Sciarretto
    08.18.11



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