Swizz Beatz Named VP of Creative Design at Lotus
Thu, 18 Aug 2011 13:10:08
Hip-hop super producer Swizz Beatz has been appointed vice president of creative design at British sports car manufacturers Lotus.
Swizz Beatz's resume already boasts design credentials, including his own watch collection for Audemars Piguet. He also serves as creative director at sneaker brand Reebok Classics. Watch, sneakers, cars. Got it.
A representative for Lotus said of Swizz Beatz: "Like Group Lotus, he means business. He's a risk taker with considerable credentials, including music producer, rapper, designer and painter. (He's) the perfect man to add to the Lotus lineup."
And Beatz, who is the husband of Alicia Keys and father to her son, Egypt, promises to take the gig seriously. He tweeted: "Welcome to the new Lotus:) …Sky is not the limit its (sic) just the view! My job on earth is to take it to the next level."
Have you ever seen Swizz Beatz's watches or his Reeboks?