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  • Swizz Beatz Purchases Stake in Monster

    Thu, 07 Feb 2013 12:37:31

    Swizz Beatz Purchases Stake in Monster - Joins the advisory board

    Swizz Beatz Photos

    • Swizz Beatz - WEST HOLLYWOOD, CA - JUNE 27: Terrance J. and guest attend the GREY GOOSE Le Melon Toast to Musician Swizz Beatz with art commissioned by award winning artist Kehinde Wiley Hosted By Kevin Liles At The KWL Experience at 1OAK Los Angeles on June 27, 2014 in West Hollywood, California.
    • Swizz Beatz - WEST HOLLYWOOD, CA - JUNE 27: Swizz Beatz and Drummer Boy attend the GREY GOOSE Le Melon Toast to Musician Swizz Beatz with art commissioned by award winning artist Kehinde Wiley Hosted By Kevin Liles At The KWL Experience at 1OAK Los Angeles on June 27, 2014 in West Hollywood, California.
    • Swizz Beatz - WEST HOLLYWOOD, CA - JUNE 27: Recording artist Swizz Beatz, artist Kehinde Wiley and Kevin Liles attend the GREY GOOSE Le Melon Toast to Musician Swizz Beatz with art commissioned by award winning artist Kehinde Wiley Hosted By Kevin Liles At The KWL Experience at 1OAK Los Angeles on June 27, 2014 in West Hollywood, California.

    more swizz beatz photos »

    Swizz Beatz Videos

    • Swizz Beatz - Everyday Birthday
    • Busta Rhymes - All I Do Is Win (Remix)

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    First, his wife Alicia Keys joins BlackBerry as a creative director. Now, Swizz Beatz will join Monster as a member of the company's executive board after purchasing a co-ownership stake in the company. No, it's not the energy drink.

    Beatz is quite the innovator in marketing and branding partnerships, as he partnered with Reebok, too. And he's Keys' baby daddy. They are a digitally minded and creative family over there. Their son Egypt will likely grow up to be a tech and electronics nerd! And we mean "nerd" in a good way.

    Noel Lee, who created the Beats by Dr. Dre® headphone sound, knew that creating the next big cultural movement in consumer electronics would not be easy, so he has called on Swizz's creative genius to help take the company to the next level.

    Noel Lee says, "The products that we have planned are revolutionary in technology, sound, and style. We need the talents and reach of Swizz to help bring these products to life in the eyes of the consumer."

    Renowned cultural icon, recording artist, record producer, DJ, fashion designer and artist Swizz Beatz will bring all of his expertise, passion and unique insight in helping Monster continue its innovation, development and marketing of entertainment products in today's fast-changing music and entertainment culture. Swizz will play an integral role in designing the company's strategy and planning, expanding the Monster brand with partnerships across the globe, much like he's recently done with the Reebok brand.

    Swizz Beatz noted, "Monster has always been a go-to name for music electronics as well as a big part of music culture. Under the leadership of Noel Lee, who is a true genius, the company has literally been changing the way people listen to music for over 30 years. They built an empire, and my job will be to push the envelope – turn the lights of the castle up really bright and help Monster take its next big step forward. There will be some very exciting things happening in the year ahead, so stay tuned!"

    Are you a fan of Monster, the electronics company and the energy drink? We had to ask about the energy drink, even though this has nothing to do with the energy drink!

    —Maggie Pannacione
    02.17.13



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    Tags: Swizz Beatz, Alicia Keys

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