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  • SXSW 2007: Pete Townshend Unveils "The Method"

    Thu, 15 Mar 2007 11:49:48

    SXSW 2007: Pete Townshend Unveils "The Method" - High-tech software allows users to inspire customized pieces of music

    Pete Townshend Photos

    • Pete Townshend - Roger Daltrey (L) and Pete Townshend, singer and guitarist of the British band The Who perform on the stage of the Ziggodome in Amsterdam, on July 5, 2013.
    • Pete Townshend - Pete Townshend, the guitarist of the British band The Who tunes his guitar prior to perform on the stage of the Ziggodome in Amsterdam, on July 5, 2013.
    • Pete Townshend - LOS ANGELES, CA - JANUARY 30:  Author/musician Pete Townshend of The Who signs his new book 'Who Am I' at the GRAMMY Museum on January 30, 2013 in Los Angeles, California.

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    With a large audience at hand for his keynote address at the South by Southwest music conference, Who guitarist Pete Townshend took the opportunity to unveil a new music website called the Method—based on a computer program originally envisioned for his band's Who's Next album. The website will allow users to inspire customized music by entering personal data (i.e. moods and emotions, not Social Security numbers).

    The Method software will produce a one-of-a-kind song, and the user will hold a third of the copyright. The results, naturally, will be hit-or-miss. "It may sound terrible or it may sound beautiful," Townshend said. "This is an authentic portrait."

    Townshend hopes to eventually play select Method songs in a live setting. He already used the software to create "Fragments," the leadoff track on The Who's Endless Wire, released last year.

    --The ARTISTdirect Staff
    03.15.07



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