SXSW & The White House Team Up For "South By South Lawn"
Wed, 07 Sep 2016 09:40:02
SXSW is partnering with the Obama administration to create "South By South Lawn," a mini-version of the famed annual music event.
Planned for October 3rd, "South By South Lawn" will feature many aspects available at the festival proper; panel discussions, short student films, live performances, reflecting Interactive Music and Film elements, NPR reports.
According to a White House release, SXSL will "bring together creators, innovators, and organizers who work day in and day out to improve the lives of their fellow Americans and people around the world."
No stranger to the event, this past March The President and the first lady visited Austin, Texas, where they addressed the festival on a number of topics including civic engagement, creative thinking, entrepreneurship, and education. The event at 1600 Pennsylvania Avenue in October promises to celebrate "that spirit of innovation." The White House website is seeking nominations for the the official line-up. The deadline to submit a nominee is September 10th at 5 p.m.
SXSL will feature "interactive booths [that] encourage attendees to engage with and learn about new technologies and innovations," submissions from the third-annual White House Student Film Festival, and musical performances from both well-known and emerging artists.
During the 2016 SXSW, President Obama joined The Texas Tribune editor-in-chief Evan Smith as part of the Keynote Conversation at SXSW Interactive. Michelle Obama delivered the keynote address at SXSW Music, promoting her "Let Girls Learn" initiative. Queen Latifah served as moderator on the keynote panel, which also included Missy Elliott, Diane Warren, and actress Sophia Bush.
—The ARTISTdirect Staff