T.I Axed by AXE Body Spray?.
Fri, 10 Sep 2010 14:58:18
Rapper T.I.'s arrest for drug possession (including ecstasy) last week in Los Angeles may have caused some far reaching damage he didn't quite anticipate. AXE, the body spray company, and Tip are rumored to be on the verge of a split over the arrest.
TMZ reports that according to a representative from AXE, the company is skeptical about its future with the rapper, since a long arrest record isn't exactly conducive to a "positive" endorsement deal. The rep for AXE told the TMZ sleuths that they're "troubled by [T.I.'s] arrest" and have been forced into "reviewing our promotional activities" with the rapper. That basically means that they are considering dumping him because it isn't good for their image to associate with someone who keeps getting arrested. They market their product to fine, upstanding, law abiding young men who want to smell good and attract chicks because they emanate an aura.
Should AXE dump T.I.? Or should they give him the benefit of the doubt and a second chance?