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  • T.I Axed by AXE Body Spray?.

    Fri, 10 Sep 2010 14:58:18

    T.I Axed by AXE Body Spray?.  - His recent arrest may derail his endorsement with the deodorant spray

    T.I. Photos

    • T.I. - LOS ANGELES, CA - JUNE 29: Rappers Iggy Azalea and T.I. perform onstage during the BET AWARDS '14 at Nokia Theatre L.A. LIVE on June 29, 2014 in Los Angeles, California.
    • T.I. - LOS ANGELES, CA - JUNE 29: Rapper T.I. performs onstage during the BET AWARDS '14 at Nokia Theatre L.A. LIVE on June 29, 2014 in Los Angeles, California.
    • T.I. - LOS ANGELES, CA - JUNE 29: Rapper T.I. (R) and guest attend the BET AWARDS '14 at Nokia Theatre L.A. LIVE on June 29, 2014 in Los Angeles, California.

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    T.I. Videos

    • Bankroll Mafia - Out My Face (Official) ft. T.I., Shad Da God, Young Thug, London Jae
    • T.I. - Money Talk

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    Rapper T.I.'s arrest for drug possession (including ecstasy) last week in Los Angeles may have caused some far reaching damage he didn't quite anticipate. AXE, the body spray company, and Tip are rumored to be on the verge of a split over the arrest.

    TMZ reports that according to a representative from AXE, the company is skeptical about its future with the rapper, since a long arrest record isn't exactly conducive to a "positive" endorsement deal. The rep for AXE told the TMZ sleuths that they're "troubled by [T.I.'s] arrest" and have been forced into "reviewing our promotional activities" with the rapper. That basically means that they are considering dumping him because it isn't good for their image to associate with someone who keeps getting arrested. They market their product to fine, upstanding, law abiding young men who want to smell good and attract chicks because they emanate an aura.

    Should AXE dump T.I.? Or should they give him the benefit of the doubt and a second chance?

    —Amy Sciarretto
    09.10.10




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