T.I. Axed By AXE
Wed, 20 Oct 2010 10:36:13
AXE, the body spray company, and T.I. have broken up. The company has officially axed (now former) spokesman T.I. from their advertising campaigns now that the Grammy-winning rapper and actor has been sentenced to 11 months in jail for violating his probation thanks to drug charges.
AXE released the following statement about the matter: "We will no longer feature T.I. in our promotional campaign." Tip had signed with the company a year ago and when he was arrested last month, the company acknowledged its displeasure with the situation, saying it was "troubled" by the arrest. Images of T.I. have been removed from the company website.
I bet Tip is kicking himself for losing what was probably a lucrative and visible endorsement deal.
Who should replace T.I. in AXE promotional campaigns? Kanye? The Bieb? Timberlake?