T-Pain Talks "The T-Pain Effect", Songwriting, "rEVOLVEr", and More
Fri, 22 Jul 2011 08:32:57
T-Pain has been responsible for more hits than Jean Reno in The Professional.
There are few other figures in the history of pop or hip hop that have cranked out as many bona fide anthems as T-Pain has. It's because he's always proudly touted his own sound first and foremost. That spacey, slick wail of his continues to get asses shaking and hands in the air worldwide. Not to mention, he puts on one of the best live shows that rap's ever seen. While preparing the world for the release of highly anticipated new album, rEVOLVEr, T-Pain is releasing another game-changer—The T-Pain Effect. Teaming up with iZotope, The T-Pain Effect is the only piece of studio software need ever again. It's got that pitch corrector, as well as all of the effects from T-Pain's rig. Plus, it's only $99.99.
For T-Pain, it's just another phase in his evolution. He spoke to ARTISTdirect.com editor and Dolor author Rick Florino all about The T-Pain Effect, how he writes songs, what's up with rEVOLVEr, and so much more in this exclusive interview.
What inspired The T-Pain Effect?
It was just due time. People always describe pitch correction software as "The T-Pain Effect". So I thought, "Why not roll out my own product with that name?" It's that simple.
What separates The T-Pain Effect from other products of its kind?
It's a one-stop shop. With it, you don't just get pitch correction software. You get the classic T-Pain sound. You get the T-Pain Edition of idrum so you can make beats on it, and you can also record vocals on it by itself. Even if you don't have another recording method, you can use the product by itself. You get everything that's in my usual chain. iZotope and I sat down and looked at all of my sessions and we saw what I used in my chain. You get a chorus, a delay, EQ, reverb, and a de-esser. It really is a one-stop shop plug-in.
Did you always have this sound in mind when you began first creating music?
Of course! That's exactly the sound I wanted to have. Nobody was really using it like I thought about using it so I figured it would just be a different thing, and it caught on really quick so I kept going with it.
Now, you get to share it with the world.
Exactly! Only for a hundred bucks too, so that's even better [Laughs].
Do vocal lines and beats come to you at the same time? Or, does one inform the other?
It depends on the situation. If I'm on a plane or something, there's no way to really make a beat the way you want to—unless you've got some crazy headphones and a production room the size of an airplane seat [Laughs]. There's not much I can do. If I'm in the studio, I can freely listen to beats and come up with the song right then. Sometimes, they happen separately, and other times they happen at the same time.
Does using The T-Pain Effect make it easier to come up with a whole song?
It makes it way easier especially if you're on a plane [Laughs].
Do songs tend to come to when you're on planes?
Yeah, most things happen when we artists aren't really doing anything and we get a chance to sit down. It could be when we're taking a poop [Laughs]. It's always when you can't go to something that records. That's usually when it strikes. We're not doing anything. We're just sitting and letting the mind wander. When you're in bed and you can't go to sleep, the things you think of and don't want to forget for tomorrow, those are usually the best kinds of songs.
Did The T-Pain Effect come together fairly quickly?
It was about a year and a half ago. I was looking for a company that would work with me. A lot of companies are like, "Well, it's a great idea, but we're this company and we're going to do it like this. We're a bit more famous than you are so we're going to take this product and make it how we want to make it." A lot of companies are like this. However, iZotope said, "Let's do what you want to do. We'll work together. We'll show you how we do our technology. You tell us how you want us to do our technology. Let's do this thing together." It all worked out as a team and not just T-Pain and a company.
It's not like they're simply slapping your name on a product.
Exactly! I developed the whole thing with them, and they provided their technology. It all worked out.
Does crafting something like this come from a different creative place than writing a song?
Of course, you've got to do something other than make music all the time. This is the perfect thing to do. It's another job, you know what I'm saying? It's another aspect of a career that a lot of people don't look at when they're doing music. It's another venture. A lot of people don't take other ventures when they're doing music because they feel like music is going to do it for them forever. I don't want to have to tour and please everyone forever. I'm going to make some products so I can sit at the house and be with my kids, just do nothing, and still make some money [Laughs].
Has The T-Pain Effect inspired new music on rEVOLVEr?
Yeah! The things that T-Pain Effect does are going to inspire new music period. It's not just a regular pitch correction software; it's something new. I even have a different sound on my album now just from the things I can do with it. It's definitely inspired me to write different kinds of songs.
Is there a song on the album that really showcases the product's merits?
It's called "Can I Get That", and it features Pitbull and Ke$ha. It's pretty nice…I used every aspect of this effect on that song. It's big!
Do you feel like you're getting closer to the fans because now they can really see how you create?
I always want people to feel like they know me without meeting me. This is just another perspective they can see me from. They can really see what's going on in my studio. It's that simple. It gives them the professional I can use. It's really not that hard to do, but people always wonder. So, why not give it to them?
Do you have any other movie projects on the horizon?
I really didn't plan on doing Lottery Ticket. Bow Wow came to me and asked me to do it. As a friend, of course I'm going to say, "Yeah, I want to be in your movie". If somebody asks me, I'll do it but as far as me being an ac-tor, naw, I'm not trying to do that [Laughs]. I do music, man. That's enough.
What's your favorite T-Pain song?