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  • Taco Bell Announces 2012 Feed the Beat Line Up

    Fri, 03 Aug 2012 15:31:26

    Taco Bell Announces 2012 Feed the Beat Line Up - Taco Bell remains committed to music. At least it ain't Chick-fil-A

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    Taco Bell is committed to music and supporting bands. The fast food chain has announced its 2012 Feed the Beat® roster, which includes 100 up-and-coming artists from across the United States who will receive $500 in Taco Bell gift cards to keep their hunger satisfied on the road. That's a huge deal for bands that make their living on the road.

    The new lineup marks the most diverse Feed the Beat group yet – ranging from rock bands, to DJs to country artists – some of whom will be given the unique opportunity to be a part of the brand's ground-breaking marketing campaigns.

    "I've been a lover of all things Taco Bell for a LONG time, so having them support us through Feed the Beat has been a pleasure and a privilege," said Neon Trees drummer and percussionist, Elaine Bradley. "It's fun to travel across the country and find the very best Taco Bell restaurants. Shout out to my favorite so far on S. Perkins Rd in Memphis, Tenn.!"

    Taco Bell's footprint continues to grow within the music industry from its ongoing support of Feed the Beat artists on tour, to activations at some of the most notable music festivals, to leveraging its partnership with MTV. In 2011, Taco Bell featured Feed the Beat alumnus Chiddy Bang for the first time in a national commercial, introducing millions of fans to "The Good Life." As a result, Taco Bell advertisements continue to incorporate music from Feed the Beat artists.

    This year, Dale Earnhardt Jr. Jr.'s "Morning Thought" was featured in a commercial for Doritos® Locos Tacos, titled Nacho Superstar, Palenke Soultribe's "Te Veo" set the tone for the current Cantina Bell™ Menu ad, and "5, 6, 7, 8" by Fake Problems was used in another national commercial, Pockets, which helped launch the new Taco Bell brand campaign, Live Más.

    "It doesn't get much better than FourthMeal and great music," said, Brian Niccol, Chief Marketing Officer, Taco Bell Corp. "We encourage our consumers to discover innovative tastes and music, and we hope that our support of these artists can help them achieve their dreams and Live Más."

    Fans across the nation can receive all the latest news and music updates on Feed the Beat artists by following @FeedtheBeat on Twitter and liking the Feed the Beat Facebook page. Feed the Beat has supported nearly 600 artists since its inception in 2005. Below is a list of all 100 artists in Taco Bell's 2012 Feed the Beat lineup.

    A Great Big Pile of Leaves
    Adelitas Way
    American Authors
    Animal Kingdom
    Balance & Composure
    Birds & Batteries
    Brick + Mortar
    Bronze Radio Return
    Brothers of Brazil
    Chelsea Grin
    Chelsea Wolfe
    Civil Twilight
    Cold Fronts
    Crystal Antlers
    Dee Goodz
    Dillon Francis
    Downtown Struts
    Dry the River
    Easy Star All-Stars
    Fort Lean
    Foy Vance
    Frankie Ballard
    Girl in a Coma
    Heavy Cream
    Imaginary Cities
    Imagine Dragons
    J. Roddy Walston and the Business
    JEFF the Brotherhood
    Jon Pardi
    Josh Thompson
    Kate Miller-Heidke
    Kids These Days
    Killer Mike
    La Vida Boheme
    Maggie Rose
    Make Do and Mend
    Mexican Institute of Sound
    Midnight Red
    Mustard Pimp
    Nortec Collective Presents: Bostich & Fussible
    Palenke Soultribe
    Ritmo Machine
    River City Extension
    Royal Teeth
    Sainthood Reps
    Savoir Adore
    Scars on 45
    Shiny Toy Guns
    Sister Crayon
    Slightly Stoopid
    Team Spirit
    The Dangerous Summer
    The Dirty Guv'nahs
    The Green
    The Hounds Below
    The Knocks
    The Life and Times
    The Lovely Bad Things
    The Lumineers
    The Rocketboys
    The SIlent Comedy
    The Story So Far
    Tito Lopez
    Trapper Schoepp & The Shades
    Trouble Andrew
    Twenty One Pilots
    We Are The Ocean
    We Came as Romans
    Yung Skeeter

    Feed the Beat began as an organic effort to help feed up-and-coming artists on tour by giving them Taco Bell gift cards. The program continues with the same organic roots, still giving Feed the Beat artists Taco Bell gift cards, but has since expanded to leverage the brand's relationships with network partners, sponsorships and MTV, as well as provide support through Taco Bell's strong online presence – a crowd of nearly nine million fans. With Feed the Beat's expansion to various genres of music, there is an artist and sound for nearly everyone to enjoy.

    Artists from across the country applied for the Feed the Beat program by filling out an online submission form. To be eligible, artists needed to have a dedicated fan base, be on tour during the fall and have a dedicated Web page. The submission also gave artists the opportunity to express their hunger for Taco Bell and share their own stories about eating FourthMeal while touring. A panel of judges selected Feed the Beat artists based on performance and musicianship, originality and material selection, in addition to overall appeal and personality.

    Fans and interested artists can head feedthebeat.com for more information and to find more about the full list of 2012 Feed the Beat artists and alumni, as well as follow along with their involvement in the program on Twitter @FeedtheBeat. Previous Feed the Beat artists include: Andrew W.K., Cobra Starship, Gym Class Heroes, Girl Talk, Passion Pit, Best Coast, Walk the Moon, Fun., Young the Giant, Portugal. The Man, Wavves, Dr. Dog and more.

    What is your fave Taco Bell menu item?

    —Maggie Pannacione

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    Tags: Adelitas Way, Brick + Mortar, Chelsea Wolfe, Crystal Antlers, Cursive, Datsik, Dillon Francis, Dry the River, FIDLAR, Geographer, Girl in a Coma, Imaginary Cities, Imagine Dragons, J. Roddy Walston and the Business, JEFF the Brotherhood, JJAMZ, Kinky, Make Do and Mend, Scars on 45, Shiny Toy Guns, Slightly Stoopid, The Lumineers, Tito Lopez, We Came as Romans, Andrew W.K., Cobra Starship, Gym Class Heroes, Girl Talk, Passion Pit, Best Coast, Walk the Moon, Fun., Young the Giant, Portugal. The Man, Wavves, Dr. Dog, Dale Earnhardt Jr. Jr., Chiddy Bang, Fake Problems, Palenke Soultribe

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