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  • Taco Bell Announces Feed the Beat Line Up

    Mon, 17 Oct 2011 13:49:44

    Taco Bell Announces Feed the Beat Line Up - The fast food corp + artist help raise awareness for hunger issues

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    Tacos and tunes continue to make a dynamic duo – and this time teaming up to make a difference – as Taco Bell® Feed the Beat® artists are helping to raise awareness and donations to end world hunger. To mark the announcement of the 2011 Feed the Beat lineup, Taco Bell (@TacoBell) is launching a social media effort for World Hunger Relief and inviting its Feed the Beat (@FeedtheBeat) artists to join the movement to #beathunger.

    Taco Bell Feed the Beat artists, which include musicians from across the United States and varying musical genres, receive $500 in Taco Bell gift cards and the chance to be included in the brand's unique marketing campaigns. As its sixth-annual lineup is announced, Feed the Beat artists can pass along the goodwill by directing their fans in posts and tweets to an online donation page here, where just one dollar helps feed four hungry children one meal per day.

    Amazing, right? Go Bell and go bands!

    Participating Feed the Beat artists will share messaging via their social media communities now through Oct. 20 to spread the word about the World Hunger Relief campaign, the world's largest private sector hunger relief effort in partnership with the World Food Programme (WFP). These artists will be featured on Taco Bell's Facebook page, which currently has more than 7 million fans. Participating Taco Bell restaurants will also accept donations during that timeframe.

    "My life is made out of what I love, and I love music, tacos, nachos, burritos and partying," said Andrew W.K., Taco Bell Feed the Beat artist. "I've partied and worked with Taco Bell before and it was a dream come true. Taco Bell's excellent food, original aesthetics and fun-loving culture has been an inspiration to me for years. For me, Taco Bell has always represented joy and celebration as my friends and I could always count on Taco Bell for late night feast treats. Early on, I had a vision that someday I'd be able to work directly with this wonderful company, and now I've been lucky enough to see that vision realized. I'm very pleased to be part of Feed the Beat."

    Yum! Brand's World Hunger Relief effort has raised nearly $85 million for WFP and other hunger relief organizations, and is helping to provide more than 350 million meals and save the lives of millions of people in remote corners of the world. The campaign spans 110 countries, nearly 38,000 restaurants and over 1 million employees to raise awareness, volunteerism and funds for the United Nations' WFP and other hunger relief agencies.

    Since Feed the Beat began in 2005 as an effort to help feed up-and-coming artists on tour already hungry for Fourthmeal, the program has since expanded beyond just food, now leveraging the brand's relationships with its network partners, sports sponsorships and music – as well as supporting the artists through its strong online presence.

    Below is a list of all 100 artists in Taco Bell's 2011 Feed the Beat lineup, ranging from singer-songwriter to heavy metal, and from Alaska to New York. In total, Feed the Beat has supported nearly 500 artists since its inception in 2005, including Passion Pit, Girl Talk and The Gaslight Anthem.

    2011 Feed the Beat Artists:
    A Rocket To The Moon
    Action Item
    All Get Out
    Andrew WK
    As I Lay Dying
    Beast Make Bomb
    Black Tusk
    Black Veil Brides
    Body Language
    Bosco Delrey
    Chiddy Bang
    Cobra Starship
    Dale Earhardt Jr Jr
    Davila 666
    Dawn Golden and Rosy Cross
    Delta Spirit
    Diamond Rings
    Dr. Dog
    Fake Problems
    Family Of The Year
    Fang Island
    For Today
    Free Sol

    Funeral Party
    Gardens & Villa
    Giant Panda Guerilla Dub Squad
    Gym Class Heroes
    Hot Chelle Rae
    I See Stars
    Into It. Over It.
    Ivan & Alyosha
    Jack and White
    Kevin Hammond
    Le Butcherettes
    little hurricane
    Lord Huron
    Man Overboard
    Mariachi El Bronx
    Math The Band
    matt pond PA
    Miami Horror
    Milo Greene
    Mose Giganticus
    Mr. Dream
    Neon Trees
    No Joy
    Now, Now
    O' Brother
    People Under The Stairs
    Peter Wolf Crier
    Plug in Stereo
    Portugal. The Man
    Ra Ra Riot
    Set Your Goals
    Sleeper Agent
    Someone Still Loves You Boris Yeltsin
    The Aggrolites
    The Apache Relay
    The Dodos
    The Drums
    The Front Bottoms
    The Last Vegas
    The Rosebuds
    The Young Evils This Is Hell
    This Providence
    This Time Next Year
    Title Fight
    Walk The Moon
    We Are Augustines
    We Are Scientists
    We Barbarians
    White Arrows
    White Denim
    White Rabbits
    Young Man
    Young the Giant
    Artists from across the country applied for the Feed the Beat program by filling out an online submission form which is here. To be eligible, artists needed to have a dedicated fan base, be on tour during the fall and have a dedicated Web page. Feed the Beat artists were selected by a panel of judges based on performance and musicianship, originality and material selection, as well as overall appeal and personality. Through the submission, artists also have the opportunity to express their hunger for Taco Bell and share why they should be part of a program that feeds them Fourthmeal while touring.

    Are you interested in the Feed the Beat program?

    —Amy Sciarretto

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    Tags: Passion Pit, Girl Talk, The Gaslight Anthem, Andrew W.K., 1,2,3, A Rocket to the Moon, Action Item, All Get Out, As I Lay Dying, Attila, Balkans, Battles, Black Tusk, Black Veil Brides, Bosco Delrey, Chiddy Bang, Cobra Starship, Cults, Davila 666, Dawn Golden and Rosy Cross, Delta Spirit, Diamond Rings, Dr. Dog, Fake Problems, Family of the Year, Fang Island, Fireworks, For Today, Free Sol, Gardens & Villa, Generationals, Giant Panda Guerilla Dub Squad, G-Side, Gym Class Heroes, Hot Chelle Rae, I See Stars, Into It. Over It., Iwrestledabearonce, Jack and White, Kevin Hammond, Kreayshawn, Le Butcherettes, Mariachi El Bronx, Math the Band, matt pond PA, MeTalkPretty, Miami Horror, Mose Giganticus, Mr. Dream, Neon Trees, No Joy, Now, Now, Parachute, Pentimento, People Under the Stairs, Peter Wolf Crier, Portugal. The Man, Powerglove, Ra Ra Riot, Rebelution, Set Your Goals, Sleeper Agent, Someone Still Loves You Boris Yeltsin, Speak, Speakers, The Aggrolites, The Apache Relay, The Dodos, The Drums, The Front Bottoms, The Last Vegas, The Rosebuds, This Is Hell, This Providence, This Time Next Year, Title Fight, Tumbledown, Veara, Vonnegutt, Walk the Moon, Wavves, We Are Augustines, We Are Scientists, We Barbarians, White Arrows, White Denim, XV, Young Man, Young the Giant

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