Taco Bell Feed the Beat Launches Another Campaign
Fri, 07 Oct 2011 15:59:52
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Tacos and tunes continue to make a dynamic duo – and are now teaming up to make a difference – as Taco Bell® Feed the Beat® artists are helping to raise awareness and donations to end world hunger. Feed the Beat alumni and current artists Portugal. The Man, Neon Trees, Hot Chelle Rae and Cobra Starship have all come forward to tap into their social media communities starting today through Oct. 20 to spread the word about the World Hunger Relief campaign, the world's largest private sector hunger relief effort in partnership with the World Food Programme (WFP).
To mark the announcement of the 2011 Feed the Beat lineup, Taco Bell (@TacoBell) is also launching a social media effort for World Hunger Relief and inviting its Feed the Beat (@FeedtheBeat) artists to join the movement to #beathunger. Taco Bell Feed the Beat artists, which include musicians from across the United States and varying musical genres, receive $500 in Taco Bell gift cards and the chance to be included in the brand's unique marketing campaigns. As its sixth-annual lineup is announced, Feed the Beat artists can pass along the goodwill by directing their fans in posts and tweets to an online donation page, bit.ly/TBBeatHunger, where just one dollar helps feed four hungry children one meal per day. All Feed the Beat artists that decide to participate in driving awareness and funds will be featured on Taco Bell's Facebook page, which currently has more than 7 million fans. Participating Taco Bell restaurants will also accept donations during that timeframe.
"Feed the Beat is an organic effort that began to help up-and-coming artists by giving them free Taco Bell, and it's so meaningful for us to unite it with a cause at the core of our brand: feeding the world," said Greg Creed, CEO, Taco Bell Corp. "We are grateful for the artists who are enthusiastically joining us in this movement for World Hunger Relief and encourage others to spread the word of how everyone can help make a difference."
"My life is made out of what I love, and I love music, tacos, nachos, burritos and partying," said Andrew W.K., Taco Bell Feed the Beat artist. "I've partied and worked with Taco Bell before and it was a dream come true. Taco Bell's excellent food, original aesthetics and fun-loving culture has been an inspiration to me for years. For me, Taco Bell has always represented joy and celebration as my friends and I could always count on Taco Bell for late night feast treats. Early on, I had a vision that someday I'd be able to work directly with this wonderful company, and now I've been lucky enough to see that vision realized. I'm very pleased to be part of Feed the Beat."
Through its World Hunger Relief efforts over the past four years, Taco Bell has raised more than $7 million dollars, which has funded more than 250 million meals for starving people in 34 countries. In total, Yum! Brand's World Hunger Relief campaign spans 110 countries, nearly 38,000 restaurants and over 1 million employees to raise awareness, volunteerism and funds for the United Nations' WFP and other hunger relief agencies.
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