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  • Taco Bell Launches MTV Big Box Remixed

    Sun, 31 Jul 2011 22:42:49

    Taco Bell Launches MTV Big Box Remixed - Fans gain access to exclusive music content via a QR code

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    Meximelts, tacos and music! Those are things I dig!

    This week, Taco Bell launched its MTV Big Box Remixed, dishing out exclusive music content to fans via a QR code.  The content – which includes performance footage, artist interviews and Video Music Award sneak peeks – will be uploaded weekly through the VMAs, which airs August 28th.

    Another component of the MTV Big Box Remixed is a  social media sweepstakes.  Starting August  15th, fans can sign up through TB's Facebook Page to win two tickets to Taco Bell's VMA Hook-Up package.  The music-themed box offers three food items and a beverage for $5 and is part of Taco Bell's activation to support its MTV partnership and its own Feed the Beat® program.

    Here's some more key details: Taco Bell features its first QR code on packaging – also known as a "Quick Response" code available using a free QR reader app on smartphones – on its Big Box Remixed and large cups that dishes out exclusive music content over a six-week period leading up to this year's VMAs on August 28th. This exclusive content will highlight Taco Bell Feed the Beat® artists Wallpaper and Chiddy Bang, as well as stream VMA sneak peeks and teasers, performance footage, artist interviews and a look at the artists to be featured at the Friday Night Pre-VMA Concert Event sponsored by Taco Bell on August 26th.

    Taco Bell's exclusive music access extends online with the "VMAs Hook-Up," a sweepstakes on the Taco Bell page on Facebook that will reward one lucky winner with a trip to VMAs weekend including the Friday Night Pre-VMA Concert Event sponsored by Taco Bell. Anyone who "likes" the Taco Bell Facebook page, currently at more than 7 million people, will have the opportunity to enter for a chance to win the "VMAs Hook-Up" package including two pre-show tickets, two tickets to the VMAs, two airline tickets, hotel room and $400 in Taco Bell gift cards.

    Fine print: Roadtrip to the VMA's Sweepstakes: NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.) 13 years or older. The Sweepstakes begins on August 15, 2011 at 12:00 p.m. Pacific Time ("PST") and ends on August 17, 2011 at 11:59 p.m. PST. To enter and for Official Rules, including odds of winning and prize description, refer to the Facebook page. Void where prohibited.

    Available at participating Taco Bell® locations for a suggested retail price of $5 through the month of August, the Big Box Remixed comes in two varieties:

    Cheesy Double Beef Burrito Box: Cheesy Double Beef Burrito, Burrito Supreme®, Crunchy Taco and medium drink.
    Cheesy Gordita Crunch Box: Cheesy Gordita Crunch, Burrito Supreme®, Crunchy Taco and medium drink.
    The highly anticipated VMAs will be held in Los Angeles on Sunday, Aug. 28th, airing live on MTV.

    What is your favorite item on the Taco Bell menu?

    —Amy Sciarretto

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