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  • Taco Bell Names 100 'Feed the Beat' Finalists

    Thu, 09 Oct 2008 17:06:57

    Taco Bell Names 100 'Feed the Beat' Finalists - Including many familiar names

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    Taco Bell announced the 100 finalists of its "Feed the Beat" promotion today, including Cobra Starship, A Place to Bury Strangers, Demon Hunter,Underoath, Murder by Death, Thursday, and Shadows Fall. Each and every act has been awarded $500 in "Fourthmeal" vouchers—meaning the gordita-quaffing time between dinner and breakfast—and is now eligible for the "Best of the Beat" contest. Three winners from that initiative will have a chance to record a new single with a well-known producer. Said single will then be heavily promoted by Taco Bell in spring of next year.

    "We're blown away by the response, feedback and connection that bands have with Feed the Beat," said David Ovens, Taco Bell's chief marketing officer, said in a statement. "The outset of this program three years ago was to reward bands that love our brand with free Fourthmeals. Today, we're expanding that appreciation to include marketing support via online and in-store to help expose Feed the Beat bands and their music to an even larger fan base. Simply put, we are music fans here at Taco Bell and we want to see these artists succeed."

    To see a full rundown of Feed the Beat competitors, head over to feedthebeat.com.

    —The ARTISTdirect Staff
    10.09.08



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