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  • Taco Bell + Passion Pit Team Up for Feed the Beat Doc at SxSW

    Thu, 07 Mar 2013 17:26:07

    Taco Bell + Passion Pit Team Up for Feed the Beat Doc at SxSW - We have all the details

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    • Passion Pit - BROOKLYN, NY - JULY 10: Singer Michael Angelakos (C) of Passion Pit performs onstage at the Samsung celebration of Milk Music and ADD52 on July 10, 2014 in Brooklyn City.
    • Passion Pit - BROOKLYN, NY - JULY 10: Singer Michael Angelakos (L) and Chris Hartz of Passion Pit perform onstage at the Samsung celebration of Milk Music and ADD52 on July 10, 2014 in Brooklyn City.
    • Passion Pit - BROOKLYN, NY - JULY 10: Singer Michael Angelakos (C) of Passion Pit performs onstage at the Samsung celebration of Milk Music and ADD52 on July 10, 2014 in Brooklyn City.

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    Taco Bell's Feed the Beat program will be teaming up with Passion Pit and Twitter to create a fan-powered rockumentary at a SxSW showcase which captures the essence of SxSW through music, film and interactivity.

    Titled Feed the Beat: SXSW 2013, which is the tentative film title, the first-of-its kind project for Feed the Beat – in partnership with acclaimed documentarian Sam Jones (Wilco's I Am Trying to Break Your Heart) – will take place on March 11 at the Hype Machine's Hype Hotel and feature live performances by Feed the Beat artists Passion Pit and Wildcat! Wildcat! that will also be live streamed through customized camera angles. The rockumentary will be made up of footage from fan cameras at the event and from fans' tweets and posts of images, videos, comments (Instagram) and Vine videos using #FeedtheBeat.

    After Jones finishes the film, Feed the Beat: SXSW 2013 will then be sourced to all fans for free.

    Fans at Hype Machine's Hype Hotel will get to try the new Cool Ranch Doritos Locos Tacos free all week, which will launch on March 7 – one day before SxSW Interactive kicks off. Mmmmmm!

    In 2013, Taco Bell will once again open submissions for artists to apply for the Feed the Beat program, which for the first time ever will open up during SxSW.

    Hungry? Then learn more about FTB. Feed the Beat began in 2005 as an organic effort to help feed up-and-coming artists on tour by giving them Taco Bell gift cards. The program continues with the same organic roots, but has since expanded with innovative ways to leverage the brand's relationships with network partners and sponsorships, involve Taco Bell's strong online presence – a crowd of nearly ten million fans, and feature Feed the Beat artists' music in the brand's commercials. In 2012, Passion Pit's hit song, “Take a Walk” was featured in a commercial for Taco Bell's Nacho Cheese Doritos Locos Tacos as part of the band's involvement in the Feed the Beat program.

    Watch the minute-long trailer below:



    What is your favorite item on the Taco Bell menu?

    —Katie Sheehan
    03.07.13



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