Take Aim: Amy Sciarretto vs. Revolver's Josh Bernstein
Wed, 10 Apr 2013 15:32:04
Full disclosure. Josh Bernstein, who works for Revolver, the world's loudest rock magazine, and who produces the mag's annual Golden Gods Awards in Los Angeles, is a friend. So to invite him into the confines of this column for a little Q and A action comes with history, in the best possible way. Bernstein, who is full of some of the quickest wit I've ever experienced, agreed to submit to this interrogation because he is a good sport and has an event to promote.
Find out all the little things (cue the One Direction song) that go into producing an event of this magnitude. Being the guy that everyone wants a piece of – Last minute all access passes! Cancellations! Someone is missing! The photographers are bitching!- on the night of the event is simultaneously no fun and the most fun you can have!
This year's Golden Gods take place on May 2 at Club Nokia in L.A. and the lineup features Metallica, Stone Sour, Halestorm, Anthrax, Five Finger Death Punch and The Dillinger Escape Plan.
Now, listen up and learn everything you need to know about the Golden Gods Awards.
Can you share the craziest rock star story you've dealt with as producer of this much-heralded event?
There's definitely been a few good ones over the years. You're working with rock legends and their associated 'people' so right off the bat, you're generally in for a pretty wild ride. My favorite story happened at our first-ever show. I had invited Lemmy to come down and present one of the evening's awards. I was told to have a jug of Jack Daniels, a six-pack of Coca-Cola, ice and some deli meats ready and waiting. I was really proud that we had this rider ready to go, when his handler grabbed me right before the award presentation saying, 'Hey, we need more Jack Daniels, now!' Since we were only 12 minutes into the show, I suggested that we get this to him after he presented the award. I was quickly informed that he wasn't going onstage UNTIL he had another jug of Jack Daniels. Being young and foolish, I just thought it would be easiest to throw down my card at the bar and told his handlers to run Lemmy a tab on me. Needless to say… he ate and drank VERY WELL at the Golden Gods. I have never seen a bill of that caliber. I think my college loans will be paid off quicker. I love that dude. Now we come prepared for Mr. Kilmister!
Have you ever nearly come to blows with anyone?
As the main producer of the show, people are looking to me at all times to see if things are going smoothly or shit is hitting the fan. If a band no-shows, gear breaks, a fire marshal threatens our event, and I can still remain cool, everyone else remains cool. If I panic, so will everyone else. So the quick answer is no. I have never come to blows at the show, nor have blows been offered! But, in our very first year, our old editor got into a bit of a 'situation' while trying to defuse two rival bands who had severely rubbed each other the wrong way. We still have a good laugh about it at the office, and frankly so do the two bands involved! We've learned a lot since year one, obviously.
What is the most rewarding part of producing the Golden Gods?
It's all extremely rewarding. But, for me it's that moment during the show when all the evening's awards are given out and the final band is about to take the stage – it's at that moment where I can finally exhale, take my first sip of scotch and then head out into the pit and watch the final performances as a fan. All of us that work on the show, and that work at Revolver for that matter, are fans of this music first and foremost. We book the event from that perspective. Being able to experience what those kids are experiencing in the moment is the greatest reward.
Do you have a "dream" lineup?
Well, I would argue that it's this year's bill. It's certainly the best we have ever had by a long shot. But, I am greedy, so until we lock down a line-up of Black Sabbath, AC/DC, the original Misfits, Nine Inch Nails, Lamb of God, Mastodon, Rage Against the Machine, Judas Priest, Iron Maiden, and a reunion of the entire Judgment Night soundtrack, I won't be satisfied.
One thing people don't know about what goes into putting this show together?
Great question. I guess that it takes an entire year to plan this one special night. We try to make our show appeal to every segment of heavy metal, which is an impossible task, but we try our best. The other thing is the fact that the show is secretly run by two nerdy Hebrew school graduates.
OK, really, how did you score Metallica for this year's GGs?
I am still searching for that answer myself! Metallica isn't just the biggest band in heavy metal, they're one of the biggest bands in the world. They don't do anything they don't want to do. We have been heavily pursuing them since this awards show concept was created. They are our white whale for sure. Knowing that they are playing this show because they deemed it a “cool thing to do” validates all the hard work of these past 5 years by the entire team. I am still frankly in shock and can't believe it. I'm still waiting to find out that Lars Ulrich is 'Punking' me. I haven't slept for months, since I stay up at night and imagine all the different potential set lists. Like I said, I am still that 11-year-old kid that heard the Master of Puppets cassette and had his life changed forever.
You have until April 15 to vote on the 2013 Golden Gods Categories - Make your picks!
Have you been to a Golden Gods show yet? Have you ever watched the broadcasts? Tell us about your experience with this amazing heavy metal awards show and ceremony. I have been lucky enough to attend every one.