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  • Target Responds to Lady Gaga Backing Out of Partnership

    Fri, 11 Mar 2011 12:17:39

    Target Responds to Lady Gaga Backing Out of Partnership - The deal ended weeks ago, both sides report

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    • Lady Gaga - LOS ANGELES, CA - NOVEMBER 24: Singer Lady Gaga attends the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California.
    • Lady Gaga - LOS ANGELES, CA - NOVEMBER 24: Recording artist Lady Gaga attends the 2013 American Music Awards Powered by Dodge at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California.

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    Target has responded to Lady Gaga's revelation that she backed out of her deal with the retail giant to sell the deluxe edition of Born This Way because she is uncomfortable with the company's policy regarding LGBT culture and its policy of funding politicians who may or may not be anti-gay.

    "We were very surprised and disappointed by the statements made by Lady Gaga's organization related to her partnership with Target," the company said in a statement late Wednesday, as reported by the New York Times. "Target remains committed to the LGBT community as demonstrated by our contributions to various LGBT organizations, our recently established Policy Committee to review our political giving and our respectful, inclusive workplace environment."

    Gaga's rep said that the pop star and the retail mass marketer mutually decided to end their partnership weeks ago...even though the partnership was just announced weeks ago.

    What do you think of this Lady Gaga/Target mess?

    —Amy Sciarretto
    03.11.11




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