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  • Target to Launch "The Shops at Target" in May

    Tue, 17 Jan 2012 11:40:57

    Target to Launch "The Shops at Target" in May - More limited edition, cool collections on the way

    Here's just another reason that Target is the greatest store on the planet. I shop their every week and it's always the most pleasant shopping experience for me! And I shop like an Olympic-level champion.

    The company is creating shops within the store, and we have all the deets!

    Building on its legacy of making great design accessible to all through innovative retail partnerships, Target Corporation is introducing a new design program, The Shops at Target®. Through this ongoing program, Target will partner directly with the shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its guests.

    The first flight of The Shops at Target, which debuts on May 6 at all Target stores and Target.com, features five exclusive collections across five different product categories.

    "With The Shops at Target, we're building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs. One of the reasons our guests love shopping at Target is our design partnerships. They create excitement and leave even the most loyal Target shoppers wondering what we'll do next," said Brian Robinson, director of fashion and design partnerships, Target. Bri, you so hit the nail on the head there. I love shopping at the big red bullseye because of your design partnerships. I still love the Erin Fetherston, Dominique Cohen and Jovovich Hawk collections from a few years back!

    The first flight of The Shops at Target features collections from five different U.S. specialty stores: The Candy Store, Cos Bar, Polka Dog Bakery, Privet House and The Webster. The collections reflect each shop owner's unique perspective, offering Target's guests the opportunity to experience each shop's distinct aesthetic simply by visiting their local Target store or Target.com. With prices ranging from $1 for a nail file to $159.99 for an online-only pouf for the home, the five collections total nearly 400 exclusive products.

    OMG! I am in heaven over this news.

    Since opening its first stores in 1962, Target has set itself apart from other retailers by offering great design at affordable prices. Target introduced its first design partnership in 1999, through an ongoing collaboration with renowned architect Michael Graves. In 2006, Target put a twist on its successful model with the introduction of GO International, bringing affordable, cutting-edge fashion from high-end runway designers to the masses for a limited-time only. In 2010, Target changed the model yet again by partnering with Liberty of London to create its first limited-edition designer collection spanning multiple departments. To date, the retailer has worked with more than 80 design partners.

    And that is why you get me in your store every week, Target execs!

    Will you be counting down the days until the Shops at Target open?

    —Amy Sciarretto

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