Taylor Swift Covers Don't Sell Magazines
Tue, 19 Mar 2013 14:36:12
WWD issued a report about magazine sales and those publications that put Taylor Swift on their cover fail to sell well. Swift has been on the cover of Vogue, Glamour,Rolling Stone, Elle and Vanity Fair as of late. Perhaps there is a bit of overexposure going on here and that's why her mags stall on the stands? Could be…
At Glamour, Lauren Conrad and Victoria Beckham covers sold better. Gwen Stefani sold better than Swift when she covered Harper's Bazaar.
T. Swizzle's Cosmo cover flopped, too. It was the year's weakest seller.
It is worth noting that the issues were at the end of the year, which are not always blockbusters in terms of glossies and their sales. Swift is also an open book, and we know a lot about her, so picking up a mag where she is on the cover isn't exactly a revealing way to learn about her.
Do you read magazines that have Taylor Swift on the cover? Does she inspire you to pick it up or put it down?