Taylor Swift & Diet Coke Are Taking Over the Week
Fri, 24 Oct 2014 13:45:57
Next week is the week of Taylor Swift. She drops her new album 1989 on Monday, October 27. What does she have planned next week, besides a bunch of TV appearance?
On October 30, Diet Coke will present Swift co-hosting On Air with Ryan Seacrest for the show's entire four-hour broadcast live from New York City, sharing exclusive details about 1989. This will be the first time an artist co-hosts the entire radio program, as well as the first time the full show is presented by a single brand.
To bring fans closer to the experience, Diet Coke is hosting the Ultimate 1989 Fan Party LIVE from iHeartRadio's NYC studios during the broadcast.
In addition to the radio takeover with iHeartMedia, Taylor Swift and Diet Coke are giving four lucky listeners and their guests the chance to see one of Swift's upcoming performances through a sweepstakes running on-air, online and via iHeartRadio.
Beginning today, October 24, fans can visit IHeartRadio.com/dietcoke to register for the chance to win, courtesy of Diet Coke.
During the Ultimate 1989 Fan Party LIVE on October 30, audience members will have the chance to win exclusive Swift and Diet Coke merchandise. They also will be able to celebrate the 1989 album launch via a live feed to Clear Channel Outdoor's billboard in Times Square, which will be taken over by Swift and Diet Coke branding between 9AM and 1 PMET. A photo booth in Times Square will allow Swift fans to join in the excitement and project their photos on the massive digital screen.
Enter now through November 2nd. See official rules for details:
Who is stoked about 1989?