Taylor Swift Is Coming to the Movies…But It's Not What You Think
Fri, 17 Oct 2014 14:13:29
With the imminent release of her latest album 1989, Taylor Swift is coming to movies, but not on the big screen. She did that already in Valentine's Day and The Giver. Instead, at 530 theatres nationwide, Regal Entertainment Group, the leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, is filling up exclusive Diet Coke concession cups and popcorn bags featuring Taylor Swift and her lovely face.
When moviegoers purchase the exclusive cup and popcorn bag, and use their Regal Crown Club loyalty card, they are entered into the Diet Coke & Regal Cinemas VIP Concert Experience Sweepstakes. Nice!
The grand prize winner will receive the ultimate T. Swizzle fan experience: A VIP trip for four to see Taylor in concert and meet her in person.
OMFG! That's quite a prize, all for going to see movies and buying some snacks, and using a VIP loyalty card. All. Good. Stuff.
Moviegoers also will have the chance to win other prizes, including autographed albums, posters and guitars from Taylor Swift. More OMG-ness there!
The Diet Coke & Regal Cinemas VIP Concert Experience Sweepstakes runs now through January 1, 2015. For more information and official rules, visit DietCokeRegal.com.
What is your favorite movie theater snack? Popcorn? Without or without butter? Milk Duds? How about Milk Duds dumped into a bag of buttery popcorn? That's some artery-clogging goodness. Tell us what you eat when you watch a film.
(PRNewsFoto/Regal Entertainment Group)