Taylor Swift Lyrics Repurposed On Iowa Road Safety Signs
Wed, 04 Oct 2017 13:01:38
The Iowa Department of Transportation is taking a novel approach to road safety signs, quoting Taylor Swift's "Look What You Made Me Do" in an effort to convince drivers not to use their phones. Citing 246 traffic deaths in Iowa so far this year, the overhead freeway signs read, "Old Taylor can't come to the phone.. she's driving." For those few who don't get the reference, the Iowa DOT tweeted suggesting asking the nearest millenial for a hint.
In her single released at the end of August, Swift records an answering machine response with the message, "I'm sorry, old Taylor can't come to the phone right now. Why? Oh, cus she's dead." A link to the Iowa DOT website states that in the week between September 25th to October 2nd, 10 traffic fatalities occurred in the state. In 2016, the total was over 400 deaths, prompting increased efforts to reduce the number of deaths associated with unwise cell phone use.
Texting and driving is illegal in Iowa, and the DOT stresses that using a phone for anything other than voice or navigation is a distraction and is dangerous. Calling these pop culture references Message Mondays, in the past they've frequently referenced Star Wars and Pokemon to make a catchy and effective messaging that will stick in drivers' heads and fit in the roadway signage format.
"Look What You Made Me Do" will feature on Swift's upcoming album, Reputation, her first full length studio effort since 2014's chart topper, 1989. Reputation is due out November 10th via Big Machine Records and is available for pre-order now on the Taylor Swift website.
this is on all the road signs in Iowa pic.twitter.com/8bXZWed0LN— Ariannað« (@ariannaterese) July 25, 2016
—The ARTISTdirect Staff