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CartTaylor Swift Teams Up With Keds
Wed, 17 Oct 2012 13:31:34
America's sweetheart has teamed up with an American fashion icon.
Keds, the iconic American lifestyle brand established in 1916, announces a multi-year partnership with Taylor Swift. Keds has aligned with Swift, one of the most talented performers on the planet, because she embodies the Keds spirit, style and sensibility.
"I'm so excited to be partnering with Keds," said Swift. "I've been a fan of Keds for years because they have two of my favorite elements of great style – they're classic and effortless." Just like Swifty herself.
Via a multimedia campaign, Keds will be encouraging young women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest. The initiative will be supported by scholarship opportunities, social media initiatives, video content, and limited edition product perfect for every part of a girl's life.
The partnership will kick off with limited edition red Champions, the most iconic Keds sneaker style, commemorating the release of Swift's latest album, Red, and be available for purchase on Keds.com, TaylorSwift.com, Nordstrom.com and Journeys.com starting October 22.
Will you wear Taylor Swift Keds?
—Maggie Pannacione
10.17.12
