Taylor Swift Unseats ‘Despacito’ On US Charts
Wed, 06 Sep 2017 14:12:08
As we expected following the big drop last week, Taylor Swift's huge single "Look What You Made Me Do" has climbed the US singles chart, ending the reign of Luis Fonsi and Daddy Yankee's "Despacito" [featuring Justin Bieber]. "Despacito" had previously tied the 16-week record set by Mariah Carey and Boyz II Men's 1995 hit "One Sweet Day".
The track debuted at #77 on the charts last week, actually, garnering early radio play before it had even been officially released, and broke the record set by Adele's "Hello" of all time weekly streams for a song by a female artist. The song also broke the record for most plays in a single day on Spotify's streaming platform. This all despite controversial reports that Swift is attempting to trademark phrases from her new album for proprietary use in marketing and merchandise sales.
The "Look What You Made Me Do" music video, directed by Joseph Kahn, premiered on Sunday, August 27th, during MTV's Video Music Awards, setting a YouTube record with 39 million views in the first 24 hours. (As of this morning, it boasts over 235 million views.)
Stomping down theories that "Despacito" might make a comeback in the second week of airtime for "Look What You Made Me Do", Swift released "...Ready For It" on last weekend's College Football Saturday, virtually guaranteeing she'll hold Number 1 again next week with one of the two recent tracks, given that her last three singles have all debuted at the top spot.
Both songs will be featured on her forthcoming album, Reputation, set for release November 10th.
—The ARTISTdirect Staff