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  • Taylor Swift x Keds Team Up Again for 1989 Tour Sneakers!

    Thu, 09 Apr 2015 07:41:29

    Taylor Swift x Keds Team Up Again for 1989 Tour Sneakers! - OMG You Guys!
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    Taylor Swift Photos

    • Taylor Swift - HAMBURG, GERMANY - SEPTEMBER 04: Taylor Swift poses before the 'Deutscher Radiopreis 2014' on September 4, 2014 in Hamburg, Germany.
    • Taylor Swift - HAMBURG, GERMANY - SEPTEMBER 04: Taylor Swift poses before the 'Deutscher Radiopreis 2014' on September 4, 2014 in Hamburg, Germany.
    • Taylor Swift - HAMBURG, GERMANY - SEPTEMBER 04: Taylor Swift poses before the 'Deutscher Radiopreis 2014' on September 4, 2014 in Hamburg, Germany.

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    Keds x Taylor Swift... One more time.

    The sneaker brand is kicking off its participation as an official tour sponsor of Taylor Swift's The 1989 World Tour with a new collection of limited edition sneakers guaranteed to complete the perfect concert look!

    Both Keds and Swift are classics with their styles, so yay!

    Keds is releasing three different styles of the Tour Shoe that feature the city names of each tour stop in a neon sign design with pops of electric color against a navy background. In addition, the 1989 Champion and 1989 Double Decker Slip-On take rock an airy and bright seagull print in sky blue accentuated by an embroidered "1989" detail on the heel, inspired by the cover art from T. Swizzle's watershed, 2014-release album, which has been producing hit after hit after hit.

    Finishing touches for all styles include laces and trim in coordinating colors, and an exclusive collectible charm.

    Fab and fashionable. T. Swift and Keds are true American style icons and originals.

    A Keds exec said, "The sneakers are a unique and fun memento of the concert experience, and are the perfect way to top off concert looks while dancing the night away."



    The kicks will be available in May. We will be shopping the latest T. Swizzle x Keds collaboration.

    —Amy Sciarretto
    04.09.15



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