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  • The A.V. Club Teams Up With Honda for "Pioneering" Series

    Tue, 15 Apr 2014 11:03:31

    The A.V. Club Teams Up With Honda for "Pioneering" Series - What is it?

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    The A.V. Club x Honda x a new web show? Yes!

    Let us share the details.

    The A.V. Club—the pop-culture-focused sister site of The Onion, and Honda, in support of the redesigned Civic Coupe, are teaming up —to bring music fans "Pioneering," a weekly music video series that focuses on the stories of groundbreaking American musicians, as told by current-day artists.

    Cool concept, for sure.

    The eight-part series follows critically acclaimed singer-songwriter Eef Barzelay, as he drives across the country in a Civic Coupe, exploring the launching points for some of music's most iconic artists and meeting up with other musicians along the way.

    "'Pioneering' is a unique format for Honda and The A.V. Club to collaborate and deliver a series that music fans will love," said Mike McAvoy, President, Onion, Inc. "Honda and The A.V. Club are going coast-to-coast to unearth some great stories, introduce some talented musicians, and capture some one-of-a-kind performances."

    The road trip will include stops at Asbury Park (Bruce Springsteen), New York City (The Ramones and A Tribe Called Quest), Nashville (Dolly Parton), Detroit (The Stooges), Seattle (Nirvana), Los Angeles (Gram Parsons), and San Francisco (The Grateful Dead). At each location, Barzelay will interview great musicians who, through stories of their experiences and performing their own versions of the pioneering artist's songs, will celebrate the legacy of American musical heritage in a new way.

    A new "Pioneering" experience will run every Monday through May 26.

    To further bring music fans closer to the "Pioneering" experience, at the conclusion of the series on June 5, Honda and A.V. Club will host a concert at the famed Lincoln Hall featuring a surprise headliner. During the concert, fans can virtually interact with the headliner by socially voting on what songs will be performed during the concert using the #LoveToday and #Pioneering hashtags.

    First episode, The Mountain Goats honor The Ramones, is at avclub.com, or below.



    Are you a "Pioneer?"

    —Maggie Pannacione
    04.15.14



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    Tags: Bruce Springsteen, The Ramones, A Tribe Called Quest, Dolly Parton, Eef Barzelay, The Stooges, Nirvana, Gram Parsons, Grateful Dead, The Mountain Goats

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