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  • The Avett Brothers Team Up With Cheerwine for Concert

    Fri, 22 Aug 2014 14:17:08

    The Avett Brothers Team Up With Cheerwine for Concert - It's for the Legendary Giveback

    The Avett Brothers Photos

    • The Avett Brothers - WASHINGTON, DC - DECEMBER 06: Music group The Avett Brothers performs during the National Christmas Tree lighting ceremony at the Ellipse December 6, 2013 in Washington, DC. U.S. President Barack Obama and his family were joined by entertainers at the annual event to celebrate the holiday season.
    • The Avett Brothers - WASHINGTON, DC - DECEMBER 06: Music group The Avett Brothers performs during the National Christmas Tree lighting ceremony at the Ellipse December 6, 2013 in Washington, DC. U.S. President Barack Obama and his family were joined by entertainers at the annual event to celebrate the holiday season.
    • The Avett Brothers - LOS ANGELES, CA - OCTOBER 09: Seth Avett of The Avett Brothers performs at The Shrine Auditorium on October 9, 2013 in Los Angeles, California.

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    The Avett Brothers Videos

    • The Avett Brothers - Slight Figure Of Speech
    • The Avett Brothers - I And Love And You

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    Bottoms up!

    The Bros. Avett x Cheerwine.

    The Avett Brothers have teamed up with soft drink brand Cheerwine to host the third annual Legendary Giveback, an event that's as much about community service as it is enjoying great music.

    Good music x good cause. You know how we feel about all that, right?

    We have the initial details here, with more coming next month.

    Legendary Giveback 3 will culminate with a live concert featuring The Avett Brothers, the date and location of which will be announced sometime in September.

    More than $100,000 was raised the prior two years, and proceeds from this year's concert will benefit Lowcountry Food Bank, which aims to end hunger in the coastal region of South Carolina; St. Jude Children's Research Hospital, which leads the way the world understands, treats and defeats childhood cancer and other deadly diseases; and Kids First of the Carolinas, a grassroots community organization that helps children and families in need.

    In the meantime, The Avett Brothers and Cheerwine are urging people to support the community organization of their choice. Consumers can visit Cheerwine to learn more about the impact their time and money can have in making the world a better place for all of us.

    In fact, the giving back has already begun! From now through November 1, consumers across the country who buy a specially marked two-liter bottle or 12-pack of Cheerwine have a chance to win one of hundreds of great prizes, including Cheerwine and Avett Brothers merchandise.

    Two lucky prize winners will enjoy a viewing party of the Legendary Giveback 3 concert, including food, Cheerwine and autographed merchandise from the band. The grand prize is a Legendary Giveback Experience for four people, including airfare, hotel accommodations, VIP tickets and commemorative merchandise.

    "We're excited to be part of Legendary Giveback 3 and partner again with Cheerwine to encourage thousands more people to give back to their communities," said Scott Avett, lead singer and co-founder of the band. "This has become one of our favorite events of the year, a chance to get together and say thank you to thousands of people who give selflessly to improve the lives of others."

    Will you be checking out some Cheerwine?

    —Amy Sciarretto
    08.22.14



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