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  • The Black Keys Suing Over "Tighten Up" Being Used in a Commercial

    Mon, 13 Jun 2011 12:00:55

    The Black Keys Suing Over "Tighten Up" Being Used in a Commercial - They filed two separate suits

    The Black Keys Photos

    • The Black Keys - NASHVILLE, TN - SEPTEMBER 18:  Dan Auerbach of the Black Keys presents Dr. John with the Lifetime Achievement Award for Performance at the 12th Annual Americana Music Honors And Awards Ceremony Presented By Nissan on September 18, 2013 in Nashville, United States.
    • The Black Keys - LOS ANGELES, CA - FEBRUARY 10:  Musician Dave Grohl (L), and actress Pauley Perrette (C) present musician Dan Auerbach of the Black Keys the Best Rock Performance for 'Lonely Boy' onstage at the 55th Annual GRAMMY Awards at Staples Center on February 10, 2013 in Los Angeles, California.
    • The Black Keys - LOS ANGELES, CA - FEBRUARY 10:  Musicians Dan Auerbach (L) and Patrick Carney of The Black Keys accept the Best Rock Album Award for 'El Camino' onstage at the The 55th Annual GRAMMY Awards at Nokia Theatre on February 10, 2013 in Los Angeles, California.

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    The Black Keys have filed two separate lawsuits against the New York agency Della Femina Rothschild Jeary and Partners for using their hit song "Tighten Up" in an ad for Valley National Bank without permission. Tsk, tsk. DFRJandP, don't you know you can't do that? You need to ask, and ask nicely, when you use a song in a commercial. Since there are royalties involved.

    The lawsuits, filed in both Nashville and Manhattan by Nonesuch Records on behalf of the Black Keys, claim that the agency used the track without asking or compensating the band. Nonesuch maintains that it sent cease-and-desist letters to both the agency and the bank, but the letters were ignored, prompting the lawsuit. Damages sought fall in line with the song's popularity, so the Keys appear to be looking at this matter in a fair way.

    Are you a fan of "Tighten Up?" Have you seen the commercial?

    —Amy Sciarretto
    06.13.11




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