The Black Keys Suing Over "Tighten Up" Being Used in a Commercial
Mon, 13 Jun 2011 12:00:55
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The Black Keys have filed two separate lawsuits against the New York agency Della Femina Rothschild Jeary and Partners for using their hit song "Tighten Up" in an ad for Valley National Bank without permission. Tsk, tsk. DFRJandP, don't you know you can't do that? You need to ask, and ask nicely, when you use a song in a commercial. Since there are royalties involved.
The lawsuits, filed in both Nashville and Manhattan by Nonesuch Records on behalf of the Black Keys, claim that the agency used the track without asking or compensating the band. Nonesuch maintains that it sent cease-and-desist letters to both the agency and the bank, but the letters were ignored, prompting the lawsuit. Damages sought fall in line with the song's popularity, so the Keys appear to be looking at this matter in a fair way.
Are you a fan of "Tighten Up?" Have you seen the commercial?