The Doritos Brand + The Lonely Island Donate $250,000 to BUSD
Tue, 05 Jun 2012 10:30:15
The Lonely Island Videos
Crunch all you want – they'll donate!
The Doritos brand and The Lonely Island partnered to donate $250,000 to the Berkeley Unified School District (BUSD) as a part of their collaboration on the annual Doritos Crash the Super Bowl contest.
One of the hottest entertainment teams in the industry today, the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone that make up The Lonely Island, designated BUSD as the donation recipient because of the group's hometown ties to the region — all three members attended school there and Samberg's mother is a longtime educator in the district.
BUSD and The Lonely Island have designated the funds for improvements to the Berkeley Community Theater, which is located on the Berkeley High School campus and used by district students for music and theater performances. The theater has been an important part of the Berkeley community for more than 60 years.
The donation is a result of The Lonely Island's participation in Doritos' Crash the Super Bowl contest: a competition in which consumers are invited to create homemade ads for Doritos, one of the flagship brands from PepsiCo's Frito-Lay division. This year, two consumers had their Doritos ads air during the Super Bowl XLVI broadcast, with both winning an opportunity to consult with The Lonely Island on a future Doritos brand project.
"The Berkeley Unified School District has been a huge part of our lives — it's where we met and became friends," said The Lonely Island members Samberg, Schaffer and Taccone. "Now having the ability to give back to it feels great. Hopefully it will help today's students pursue their creative dreams and make their school a generally nicer place to be."
What is your favorite flavor of Doritos? Cool Ranch?