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  • The Gap to Celebrate Jimi Hendrix's Legacy With T-Shirt + More

    Fri, 08 Mar 2013 14:16:09

    The Gap to Celebrate Jimi Hendrix's Legacy With T-Shirt + More - The brand will celebrate the guitar god's life and music all year

    Jimi Hendrix Photos

    • Jimi Hendrix - AUSTIN, TX - MARCH 13: Janie L. Hendrix, sister of the late Jimi Hendrix and President/CEO of Experience Hendrix LLC speaks onstage at the U.S. Postal Service unveiling of the Jimi Hendrix Forever® Stamp during South by Southwest (SXSW) on March 13, 2014 in Austin, Texas.
    • Jimi Hendrix - AUSTIN, TX - MARCH 13: - Stamp art director Greg Breeding attends the U.S. Postal Service unveiling of the Jimi Hendrix Forever® Stamp during South by Southwest (SXSW) on March 13, 2014 in Austin, Texas.
    • Jimi Hendrix - AUSTIN, TX - MARCH 13: Broadway performer Mary Bridget Davies performs onstage at the U.S. Postal Service unveiling of the Jimi Hendrix Forever® Stamp during South by Southwest (SXSW) on March 13, 2014 in Austin, Texas.

    more jimi hendrix photos »

    Jimi Hendrix Videos

    • Jimi Hendrix - Hear My Train A Comin' (Trailer)
    • Jimi Hendrix - Live at Woodstock (30th Anniversary) - Pt. 3

    more jimi hendrix videos »

    The Gap and Jimi Hendrix? That's quite a partnership of American classics.

    Basics retailer The Gap is joining a yearlong celebration of the life and music of Jimi Hendrix in honor of his 70th birthday with the launch of two limited-edition t-shirt designs. The t-shirts feature art from the iconic musician's new album, People, Hell and Angels, which introduces previously unreleased studio recordings from 1969, the year Gap was founded in San Francisco.

    So the relationship with the retailer and the artist has a cosmic connection.

    Available in styles for men and women, the exclusive cotton t-shirts are available online now and will be available in U.S. stores on March 15 for the cost of $29.95. In addition, the shirts will be offered in select Gap stores in Canada, UK, France, Italy, Japan and China starting in late March.

    "From the moment we opened our first store in 1969 selling jeans and records, Gap has always connected with people through music," said Seth Farbman, Gap's Global Chief Marketing Officer. "This partnership is an opportunity to celebrate an influential, American artist whose music still inspires people today."

    "We are delighted to be partnering with Gap to celebrate the release of People, Hell and Angels on the 70th anniversary year of the birth of our beloved Jimi. In fashion, as in music, he was adventurous, innovative and colorful. These beautiful shirts, along with Fender's participation, are truly the reflections of his creative music, fashion and style," stated Janie Hendrix, President and CEO of Experience Hendrix LLC.

    Will you be buying one of the Jimi Hendrix t-shirts at The Gap? They are cool, aren't they? Snatch up a few for your wardrobe.

    —Maggie Pannacione
    03.08.13



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