The House of Temperley Launches "Alice by Temperley, Talent" Initiative
Wed, 25 Jan 2012 13:37:17
The House of Temperley launches ‘ALICE by Temperley, Talent'. What is the amazing British designer doing? Well, she's launching a seasonal project debuting with Pre-Fall 2012, aimed to support and cultivate young and upcoming talent through the collaborative creative medium of film.
The brainchild of hip designer Alice Temperley, the project seeks to nurture and promote raw talent to a wider audience, merging fashion with art.
"I am always on the lookout for new talent and love being inspired by unique skills and meeting artisans with passion for their craft. ALICE by Temperley is our contemporary line whose muses are iconic artists in the history of film, music or art. It was appropriate to dedicate space and time to promote emerging talent through the platforms and audiences we have available to us, supporting the future icons," Alice Temperley said in a statement.
Each season will see a different talent collaborated with such as a musician, singer, artist, illustrator, performer or actor, to represent the collection and invite them to personalize it and interpret it in their fashion. The footage will be communicated virally to promote the talent and the chosen artist will be profiled on temperleylondon.com.
The debut ALICE by Temperley, Talent film features unsigned singer/songwriter Isabel who Alice Temperley discovered at an impromptu gig at the Temperley family Glastonbury Cider Bus. With an ethereal, powerful voice, Isabel has already been likened to Florence + the Machine, PJ Harvey and Patti Smith. Her debut music video, produced as part of ALICE by Temperley, Talent, is co-directed by Matilda Temperley and Henry Temperley. The three minute film, to the track "Kiss Me Madder," is shot on location in East London, Golborne Road and Somerset. All clothing is from the ALICE by Temperley Pre Fall 2012 collection.
Go here to watch the breathtaking video.
Do you dig this fashion, music + film initiative? Like Isabel?