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  • "The Other Guys" Letting Facebook and Moviegoers Choose "Other" Premiere City

    Tue, 20 Jul 2010 07:41:16

    "The Other Guys" Letting Facebook and Moviegoers Choose "Other" Premiere City - Atlanta, Philly, Miami, Detroit, Minneapolis are just a few of the 20 cities in the running

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    Columbia Pictures' The Other Guys, which stars Will Ferrell and Mark Wahlberg, lands in theaters August 6. And while the film will make its star-studded, anticipated world premiere in New York City in August, the fun won't stop there. The movie will have another premiere – dubbed "The Other Premiere"—and moviegoers can help decide where it will be. Who says that the consumer has no power in Hollywood? Well, this movie puts the power back in fan hands!

    Beginning now, moviegoers can go on Facebook here and vote in a poll to decide which Other City will host "The Other Premiere." Ferrell and Wahlberg will attend the red carpet event in the winning city on August 5. So if you have mad pride in your city and want the "Other" Other Guys premiere to come to your town, then hop online and make shit happen.

    The 20 candidate cities are Atlanta, Austin, Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Kansas City, Miami, Minneapolis, Nashville, New Orleans, Orlando, Philadelphia, St. Louis, Seattle, Tampa/St. Petersburg, and Washington, DC. On August 2, Ferrell and Wahlberg will announce the winning city. Since I am from Philly, I am hoping that's the winning city@

    Adam McKay, director of The Other Guys, said, "We've all had those moments when we've had to watch some other guy be the cool guy. But your city can be the cool city. Get on Facebook and vote, and we'll bring The Other Premiere to you."

    In The Other Guys, NYPD Detectives Christopher Danson and P.K. Highsmith (Dwayne Johnson and Samuel L. Jackson) are the baddest and most beloved cops in New York City. They don't get tattoos – other men get tattoos of them. Two desks over and one back, sit Detectives Allen Gamble (Will Ferrell) and Terry Hoitz (Mark Wahlberg). You've seen them in the background of photos of Danson and Highsmith, out of focus and eyes closed. They're not heroes – they're "the Other Guys."

    But every cop has his or her day and soon Gamble and Hoitz stumble into a seemingly innocuous case no other detective wants to touch that could turn into New York City's biggest crime. It's the opportunity of their lives, but do these guys have the right stuff?

    What city will win the "other" The Other Guys premiere?

    —Amy Sciarretto
    07.20.10




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