The Reindeer Project Art Installation Benefits Inner City Youth in Los Angeles
Thu, 13 Dec 2012 15:54:02
Westfield Century City has ushered in the holiday season with The Reindeer Project, a charitable initiative that fuses iconic holiday imagery with stunning, original artwork celebrating Los Angeles' vibrant art scene. Check it out on Youtube or below.
All proceeds from sales of the art installation pieces benefit L.A.-based charity, Inner-City Arts, whose mission is to use arts education to positively affect the lives of inner-city children by developing creativity, improving learning skills and building self-confidence.
The unique, festive collection of oversized acrylic reindeer has been designed by acclaimed local artists Aaron Axelrod, Couto Brothers, Yolanda González, Man One, Greg Miller, Max Neutra, Marilinda Rivera, Analia Saban, Johnny Taylor and Robert Vargas, with Inner-City Arts students painting a reindeer as part of their curriculum. The reindeer are on display at Westfield Century City mall through January 1, 2013.
"We applaud Westfield Century City's innovative approach to supporting Inner-City Arts," said Joseph Collins, President and CEO of Inner-City Arts, of the project. "Not only were our students able to collaborate and explore their creativity through the process of turning a white reindeer into a beautiful work of art, the exhibition will promote local artists, celebrate our creative economy and, most importantly, support arts education for inner-city youth."
Check out more info www.reindeerproject.com.
Any Angelinos check out this art installation yet? I did earlier this week and LOVED it!