The Return of CBS Records
Mon, 18 Dec 2006 16:35:00
As television shows from Grey's Anatomy to One Tree Hill to The O.C. become hotter targets for breaking new bands, CBS has decided that it's the right time to resuscitate their long-dormant CBS Records, formerly the label home of American icons like Frank Sinatra and Bruce Springsteen.
"With more consumers choosing the online download model as the preferred way to purchase their favorite songs, we have an opportunity to use our unique and broad collection of media platforms to create a new music label paradigm for a small price of admission," said CBS president and CEO Les Moonves.
Fans of the "online download model" will be able to find CBS tracks in the iTunes Music Stores, as well as the CBS Records website. The label is also expected to release good old-fashioned compact discs, and will be adding eight artists to its roster during its first year. Signings so far have included singer-songwriters Will Dailey and P.J. Olsson and (former) indie-rockers Señor Happy. Artists on the roster can naturally expect to have their songs cross-promoted on the network's TV shows.
"In primetime television for one season on CBS, there were 2,200 unique song placements -- and that's not counting daytime or shows that air any other outlets," said Jack Sussman, the network's Executive VP of Specials, Music and Live Events.
CBS Records purchased its best-known imprint, Columbia Records, in 1938, and was sold to Sony in 1988 for somewhere around two billion dollars. Sony has not used the name in over a decade, so, per the terms of the sale, CBS does not have to pay to dust off their old label.
"CBS is one of the most powerful entertainment brands in the world, and music represents a natural and complementary extension of our content assets," said Moonves.
--The ARTISTdirect Staff