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  • The Roxy Theatre Launches "No. 1" Private Label Craft Beer

    Mon, 12 Dec 2011 10:27:29

    The Roxy Theatre Launches "No. 1" Private Label Craft Beer - "Mmmm, beer," which we said in a Homer Simpson voice

    Nothing is a finer companion for the rock 'n' roll listening experience than beer. Los Angeles' The Roxy Theatre has announced "No. 1," an exclusive private label craft beer created for the legendary Sunset Strip venue by the Karl Strauss Brewing Company. Mmm, beer!

    The Roxy "No. 1" is unprecedented; no other entertainment venue in Los Angeles has their own private brew. It is a medium-bodied golden ale with toasted malt flavors and a dry citrus hop character (Specs: 5.0 % ABV 7 SRM 17 IBU). Starting today, it will be available on tap at The Roxy indefinitely. So pop by for a frosty + delicious beverage.

    "The Roxy's love affair with beer started at our first vegan beer fest," states Nic Adler, owner of The Roxy. "Introduced to us by LA's premier craft beer bar, Tony's Darts Away, we took it slow. As our palette matured, we started to bring in more and more craft and as important local beers. This is when our relationship with Karl Strauss started."

    Adler adds: "After carrying a number of Karl Strauss beers, we had the idea to do something ourselves. We worked with KS to get the right flavor profile, something that was special but also a beer that everyone could enjoy while they watched their favorite band. I think our golden ale represents The Roxy's take on what a great craft beer should be-- fresh, cold and easy drinking."

    Are you a Los Angeles dweller who will head to the Roxy to sip "No. 1?"

    —Amy Sciarretto
    12.12.11



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