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  • Tinashe Transforms Shipping Containers Into Video of the Week "All Hands On Deck"

    Thu, 09 Apr 2015 21:51:48

    Tinashe Transforms Shipping Containers Into Video of the Week "All Hands On Deck" - By ARTISTdirect.com editor in chief Rick Florino...

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    Tinashe’s “All Hands On Deck” earns Video of the Week for ARTISTdirect.com because there are literally not enough adjectives to describe how mind-blowing it is. This one harks back to the days when videos felt like events. The fashion is next level. The cinematography is captivating. The concept is different. Most importantly, the song is one of the best and boldest bangers from Aquarius. R&B’s most impressive new voice Tinashe literally turns a shipping yard into her own playground. There’s one breathtaking shot of her and the backup dancers breaking it down inside the containers. It looks like some kind of modern art puzzle, and it’s dope on multiple levels.

    The fashion itself also stands out. Whether she’s rocking spraypaint or short-shorts, Tinashe is quickly setting the pace for the zeitgeist every time she steps in front of the camera. Boasting production from Stargate and Cashmere Cat as well as executive production courtesy of Tim Blacksmith and Danny D, the music is a sizzling and sexy sonic backdrop for her voice to ignite. She can hit those high notes, but she can also carry a dance-worthy hook like nobody’s business.

    Since its release Monday, the video already passed 700,000 views. It’s solidifying her place at the top. Tinashe’s going to be staying there for quite some time. Most importantly though, if you haven’t fallen into Aquarius’s embrace, do so now! It was R&B’s stand out from last year, and it only continues to get better with repeat listens.

    “All Hands On Deck,” because Tinashe is steering this ship.

    Enjoy the Video!



    Rick Florino
    04.09.15


    See our interview with Tinashe and our review of Aquarius!



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