TNT Teams Up With Lenny Kravitz
Tue, 12 Oct 2010 08:38:01
Lenny Kravitz and the NBA? What a match made in heaven, er, on the court! TNT announced that it is teaming up with ever-stylish rocker Kravitz for a season-long partnership that will feature multiple songs from the four-time GRAMMY® winner throughout its NBA regular season, All-Star and playoffs coverage. The first collaboration between the two will feature Kravitz in a basketball-themed original video performing a new single "Come On Get it," which will also appear on his upcoming new album, set for release in 2011. I would love to see Lenny shoot hoops...all the while wearing platform boots! Can you imagine?
The song will also be used for spots that will run across the Turner-owned and managed networks including TNT, tbs, truTV, CNN, HLN, CNN Airport Network and NBA TV beginning on October 13. It will also be used as a secondary theme throughout the network's coverage, serving as the primary musical bed to enhance the network's broadcast elements. A long-form version of the song will appear in late October on NBA.com at http://nba.com/tntovertime, as well as on http://www.facebook.com/NBAONTNT and Lennykravitz.com.
"Everybody knows that it is going to be a really hot season and I am really proud to be associated with the NBA and TNT," said Kravitz in a statement. Given the summer's free agency boon, I am going to have to agree with the Lenster!
"Lenny Kravitz is one of the most original musicians of our generation and someone we were excited to develop a full-season partnership with for our upcoming NBA coverage on TNT," said Craig Barry, SVP of Creative and Content for Turner Sports. "His thought provoking lyrics and high-energy performances will provide a perfect backdrop for the fast-paced rhythm of the NBA."
TNT takes the court on October 26 with the NBA's opening night featuring LeBron James, Dwayne Wade, Chris Bosh and the new-look Miami Heat taking on Kevin Garnett, Paul Pierce, Ray Allen and the defending Eastern Conference Champion Boston Celtics (7:30 PM ET). The second game of TNT's exclusive doubleheader features the return of perennial NBA All-Star Yao Ming and the Houston Rockets as they visit the 2010 NBA Finals MVP Kobe Bryant and the two-time defending NBA Champion Los Angeles Lakers. Including the NBA's opening night, TNT will air 52 regular season games, with 44 as part of its Thursday night doubleheaders, as well as the 2011 NBA All-Star Game (LA) and the Eastern Conference Finals.
What do you think of the NBA/Kravitz partnership? Who is your favorite NBA team? Will the Miami Heat be the new Lakers/Yankees/Cowboys-type franchise that everyone loves to hate?